Friday, August 12, 2022

What is on-page SEO?

There are so many things that are related to SEO and there are several techniques that are used by SEO, one of the techniques is on-page SEO, which could be understood and conquer by this simple explanation. Understanding it on-page SEO optimises each web page to target a keyword and appeal to search engines and users. It refers to both the content and HTML source code of the page that could be optimized. On-page SEO has several benefits such as higher ranking, advanced crawl rate, improved local search, boosting organic traffic. On-page SEO is related to all the strategies that could be used within the page to get google interested in the site.  Now, what are all the steps that we could conquer the on-page SEO  well it starts with making amazing content?

How to make amazing content

Why would the user attract to your site, well user came to visit your site because he wants some content and if he finds amazing content within your site he would surely visit it, so the first thing you need to do is to fill your site with excellent content and as we know that keywords are important while making the content so we should take care of that too while making the content, but while you add those keywords there should be definite criteria you would be adding them because if you would use them in access they might be appealing as a fraud website, therefore, you should make sure you don’t overdo the keywords.

Now let’s understand it with one example, Suppose you select the keyword density of 1-2%, which means you’re going to use your phrase once per every 100-200 words, now suppose you are a content writer and you are writing for a company with some predefined keywords now what is your responsibility is to use them in such a way that the content doesn’t appeal to be fake for that you have to make sure that you naturally use your content. Now some keywords are easy and could be used easily but some keywords are not easy and make your content appealing to be fake, so all you have to do is to create your content in such a creative way that it doesn’t appeal to be fake and appears to be natural and useful content.

Sometimes the keywords are quite difficult to use naturally so all you can do is simply forget using them in your content and use them in your images alt-text etc.

Have you ever thought that whenever someone wants to search about something they mostly prefer Wikipedia because Wikipedia gives them a piece of detailed information about everything? So what you should understand is that your content should be in a good amount earlier criteria was about at least 500 words but now you can make enough content that your reader could sit and read enough to know.

Now, what’s the biggest advantage of making depth content is that you could be repeating your key phrase more while keeping the density low. For example, you have to use a particular keyword 100 times and you have content just 1000 words long so the density becomes 10%, but what if you have a content of 5000 words long the density becomes just 2% isn’t that amazing.

No, you might b thinking about how can you write in this depth about different types of articles let’s say it a blog or a news article so all you have to do is to impress your reader and you should not be worried about the length of the article.

Introducing a conversational google

Have you ever heard about something like semantic barrier where the sender words are not exactly understood by the reader, so the same you have to here consider something called ‘LST’  or ‘ latent semantic indexing? So this term explains how google uses to understand the actual meaning other than looking to match words. So what it does is at least it does is to look at the synonyms and related terms when some question is to answer.

For example, if I want to search about the types of barks then there could be a mismatch of the tree bark or the sound of the bark which type of bark I am talking about so to avoid this google uses related terms like tree or sound to avoid this confusion.

So if your content is about cars so you need to add different keywords like a car engine, car models, car tyres all related to cars. When you do this it would be confirmed that the subject of matter of your site is more natural and useful.

Schemas and structured data

When you want something from your study table how would you easily find it, it’s only when the things are organised in a structured and nice manner similarly when you use structured data then it becomes easy for google to highlight certain key elements of your content like dates, types, scores, etc. this also helps Google to show some of the information in SERPs ( search engine result pages) and thus the reader is more attracted towards your website.

Organising the content in a structured manner lets google understand your content even better. Now Google is not only a search engine but is an AI that gives the direction to google to able to understand and utilize and this may be the SEO success in future

Design and layout

How do you attract towards something by seeing its design right similarly your website should be designed nicely that it doesn’t make the reader regret clicking on your website. It should be mobile-friendly, it should load the page quickly.

To keep the reader for more time duration on your website do you know the light colours are the best because the reader feel more relaxed so consider the colour when you are picking your theme. You should have proper shapes and sizes also arranged menu. Most people use WordPress to ensure the site is responsive and will encourage more engagement.

To be remembered

Google just wants to see that people are spending more time on your website and it’s only possible if your site is more appealing t the reader so make sure of ensuring all the above techniques of on-page SEO.

Also, Read- The Twitter page of the Delhi government’s Delhi Skill and Entrepreneurship University has fallen into controversy

Aadhya Sharma
Aadhya Sharma, Bachelors of Journalism and Mass Communication from Management Institute of Research Institute ( MERI), Indraprastha University( I.P. University), New Delhi

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