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Understanding B2B Marketing

By
Karan Arora
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0
business to business marketing.

Ø             What is B2B Marketing?

The term B2B stands for Business to Business Marketing. The exact meaning of B2B is that the target audience will be another business. If any company sells their products or services to another company they should be using B2B marketing.

Ø             B2B V/S B2C

There is a huge difference between B2C and B2B because in B2C the business is done to the customers/individual, not to the companies or big firms. This type of marketing is done to shopkeepers, retailers, or a single customer.

 The B2B market runs on the basis of Incentives and ROI as compared to B2C. B2C basically runs on the basis of emotions, fun, and bonding between the customer and the seller which helps the B2C markets run in an efficient way.

In B2B markets, the selling of the products is difficult and the products are supplied in bulk or we can say it is an expensive form of marketing. So the buyer has to make sure everything about the product or the company or the main thing is trust, the seller has to make trust in the buyer so that buyer should buy the product easily but it to build the trust takes a lot of time it may take weeks, months or a lot of years in the market.

For instance, Amazon is the perfect example for B2C as they use digital marketing as the key component to selling their products, they display their products online and sell them individually to the customers and they are also encouraging the sellers to tie up with them and can sell their products.

Ø     The Marketing Funnel: B2B TO B2C

The Marketing Funnel is a tool that helps the customer journey to break down into stages. With the help of this tool, marketers can segregate the idea about which marketing channel is best for them. This helps them in creating cohesive digital marketing strategies to sustain themselves in the market.

The traditional marketing funnel has several stages:

·      Awareness

·      Interest

·      Consideration

·      Intent

·      Evaluation

·      Purchase

1. Awareness:  This is the very first stage in the traditional marketing funnel and it is the most important stage to get a hike in your business. If the customer is asking for a solution or demanding any unique service related to product and if no one knows about your company then it is the perfect time to give him the best services because from this stage only you can stand as a trustworthy authority and it can make a good company name in the market and also to the customers.

2. Interest: The customer is researching for the product in the market or learning about the products that are available in the market.

3.  Consideration: In this stage, the consumer has found out the product in the market to buy for the company or business but the customer is still researching about the seller’s company. That means they need some social reviews and evidence just to make sure that they are buying the product from the right place or not.

4. Intent: The intent is that the customer has decided to buy the product. In the B2C market, the product is packed or delivered in a cart whereas in B2B the products are shown to the company and sometimes some of the sample products are sent for demo purposes.

5. Evaluation: This is the final stage where the customer makes his final decision to buy the product or not. The customer may have any other references or choices about the products. At last, they review all the products they have researched and finalized the product.

6. Purchasing: This is the end stage where your hard work pays off and the customer finally buys the product.

Ø            B2B Journey

In B2C the marketing goes very well without facing as many difficulties compared to B2B.

In B2C there is less consideration and deals are done in an informal way, so the chances of doing business in the B2C market results as good.

In B2B the deal is being done from business to business and is done in stock that buys a bulk amount and there are a lot of difficulties sellers have to face because companies have to pass through each and every stage in a formal way so the chances get less and it takes a long time. So, there is an additional post-purchase stage in the B2B marketing funnel. IN this type of stage the product is opposed and there is focus towards the sale in ongoing service. Rather than up-sailing other services this stage is more focused on the customer retention stage. That’s why B2B companies find their own buyer journey which is different from others which helps them to attract a larger target audience.

Ø            B2B Traditional Marketing

In Traditional Marketing, the marketing was done in an old traditional way, i.e. at the time when there was no internet. The channels of digital marketing are:

·                    Direct Mail

·                    Print Advertising

·                    Radio Advertising

·                    Television Advertising

·                    Word of mouth marketing

·                    Telesales

·                    Trade Shows

The exclusion of word of mouth means most traditional marketing channels, are outbound marketing channels

At that point in time, the business advertisements are done in the hopes of leads. Cold-calling or direct mail are old-fashioned which are not followed nowadays.

In older times outbound marketing was not also successful because the target audience was not available on that and outbound marketing tactics created many problems. But still, some of the big brands still advertised their products on televisions, etc. that was so expensive at that time but consumers want to gain more knowledge about the brand or the product. From this point, Digital Marketing originated.

Ø            B2B Digital Marketing

B2B comprises of two components i.e. Inbound Marketing and Outbound Marketing

In inbound marketing, the marketing is done online and the target audience comes to us. We don’t have to go anywhere they come by themselves so it is very profitable and time-saving and the main thing is, it is much easier to achieve rather than being in outbound marketing.

Digital Marketing also is expensive marketing but it has an assurance that you will be getting a profit and in digital marketing the more you invest, the more profit you get. So, it is much easier for businesses to see the profit through analytical data rather than in old traditional marketing where we guess or take an approximate/rough idea.

The most popular B2B digital marketing channels include:

·                  SEO

·                  Content Marketing

·                  Email

·                  Social Media

·                  PPC

1.            B2B SEO: Search Engine Optimization refers to the process of improving and optimizing your websites for search engines such as Google, yahoo.

Different types of SEO:

v   Technical SEO: Technical SEO is the components of your website or we can say it is like the nuts and bolts of our websites but we don’t focus more. They are the bits that are happening like mega taps, site maps, and HTTPS. All these signals indicate the quality of the website to Google.

v   On-page SEO:  As the name suggests that on-page SEO means everything is on paper, including images, copy, header tags, and many more.

v   Off-Page SEO: As the name clarifies that everything is away from the website. The main factor affecting off-page SEO is how Google views that link. This refers to when your website links to your own.

Ø             B2B Content Marketing:  There is an idiom that says “Content is King” that means if we the content in a precise and crispy way that attracts the business proprietor, it may make the mind deal with other businesses that helps to increase the business as well as marketing

Ø             There are Two types of B2B content writing :

·                    On-page Content Writing: To do on-page content writing first of all we have to search for the keywords that enhance the company’s name and demand and it is presented on some online pages or websites so we have to make a website and blogs and we can present it through our blogs, this is the consideration stage and interest.

·                    Off-Page Content Marketing: It helps to increase the marketing in an odd way of other sites linking to you. The off-page marketing is done through the medium of:

v                 White papers

v                 Videos

v                 Podcasts

v                 Case Study

v                 Infographics

v                 Webinars

Ø B2B Email Marketing: Over a decade back when social media came into existence some of the marketers claimed that the email marketing technique will be deprived soon, but this doesn’t happen but at a minor percentage the use of the technique has gone down but it doesn’t affect the market at a high rate. Emails offer great engagement and subscriptions for B2B marketers.

In B2C the mails are done in an informal way but in B2B mails are done in such a way that includes the complete information about the product or company

Ø             B2B Social Media Marketing

According to the survey, it seems that B2C’s think that social media is the best platform for them, for example, Amazon where they directly deal with the customers without relying on a particular brand. Whereas B2B’s convey that social media marketing is not their type of marketing because they have to directly deal with other businesses and they have to give an outlook and show everything to other businesses with whom they are dealing and they mainly focus on dealing with a particular brand. For B2C businesses, social media marketing delivers great quality and conversions. B2B is mainly focused on brand awareness and authority.

Ø             B2B PPC Marketing

PPC stands for pay-per-click as it is a paid form of digital marketing. There are the various platforms of PPC marketing

·  Search Ads

· Display Ads

· Social Ads

Social Ads:

Search ads are ads that are seen on search engines while we are searching something on search engines like Google, Safari, etc. These types of ads are presented mainly by B2B and if we click on those websites this helps to increase the traffic and it is the type of promotion. In search ads, there are keywords on which we have to focus so that we can attract the audience.

Display Ads:

These types of ads are graphically designed ads and are promoted all over the search engine not only to the target audience. These ads are done by a decision by the company, they only want viewers to not forget about their product and company so they repeatedly promote these ads.

Social Ads:

Social ads are the ads that are advertised on social channels. Mainly they are done on Facebook. Sometimes we see a video before that and an ad is placed that can also help B2B to get the promotion.

Also, Read- Cryptocurrency: Is it actually the currency of the future?

Cryptocurrency: Is it actually the future?

By
Pragyan Jaiminy
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0
Cryptocurrency Banks: Is it actually the currency of future

50 years back, owning Cryptocurrency was just a dream or rather a fantasy of tech enthusiasts. And today, every tom, dick, and harry own a cryptocurrency. But what is digital currency? Let’s know about it.

Cryptocurrency is a digital ledger or tender which can be used to buy stuff in a similar way to fiat money. The word cryptocurrency was derived from the encryption methods used to secure the transactions occurring in the network. This currency is issued digitally to the public, secured by cryptography, and decentralized by the technology of Blockchain. The major interest of the investment community is because of its skyrocketing prices, and its ability to beat inflation by a huge margin. For example, the price of Bitcoin aka the digital gold of the crypto-market has increased by more than 30 million times since its first issue in the year 2009. Bitcoin was the first cryptocurrency issued in the market by an anonymous man named Satoshi Nakamoto. As of July 10, 2021, the market cap of these virtual currencies was around $1.3 trillion down from its an all-time high of $2.2 trillion.

Mining

These digital tokens are minted by professional coders after solving complex mathematical problems with the help of coding. After each successful problem solving, the miner receives some amount of cryptocurrency which varies from currency to currency. As of today, there are more than 10,000 cryptocurrencies and Indian investors own around 10% of the total floated number of crypto in the market. These currencies are not issued by any central authority which makes them not lose value via inflation. They use a decentralized structure to keep the government authorities away from the control of the flow of money. The advantage of these over the regular money is that they allow users to do transactions round the clock, unlike the banks which have a fixed time. The fee per transaction is low when it comes to transferring large sums of money. Also, they help the users to keep their privacy intact while transferring money. Moreover, through this, we can transfer money all over the world.

The disadvantages of cryptocurrencies have roots in their advantages. The privacy-focused feature of them makes it a host for all sorts of illegal activities including sponsoring of terrorist activities, tax evasions, etc. The autonomous feature of price and valuation makes them soar sky-high in few tweets and crack by 10% in single negative news about them. This makes them a very risky investment in the long term. El Salvador in June 2021 became the first country to accept Bitcoin as a legal tender.

The legality of cryptocurrency varies from country to country. Some countries have allowed them for trade and others have banned their possession. Various agencies have regularly investigated Bitcoin scams and their roles in various international-level crimes. The Chinese government has recently cracked down on various crypto mining companies. Many central banks have announced to bring their own digital currencies. The majority of online social media platforms have a self-imposed ban on cryptocurrency ads. In India, currently, no such ban on the trade of cryptos exists but the same is on the cards of the Ministry of Finance. Also, no special tax exists on gains through the trading of virtual currencies by the IT department.

As of today, there are many crypto-exchanges presents through which you can trade with ease just like stocks. In India, exchanges like WazirX, CoinDCX, CoinSwitch Kuber have been in this business for a long time and providing Indians to trade cryptos.  Though these wallets which store crypto are highly secure in the past there have been several cases of theft and fraud in the market, making the investors rethink their choices. Despite all these threats, the amount of money invested in these coins has regularly increased.

Also, Read- What is off-page SEO?

Off-page (SEO) website, what it’s?

By
Aadhya Sharma
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0
Search engine marketing

Starting with this first we need to understand that what is off-page optimization website, basically it helps in building, the authority and reputation of your website which impacts your ranking within the search engine result pages it also has several benefits that are online branding, growth of reach, increases in referral and social traffic, increase in domain authority, better search engine Ranking.

We know that we need On-page SEO for the optimization of each web page to target a keyword and appeal to search engines and users also to create well-structured content and a good design and layout for the site but what if your link will only not working?

What if all your links would be coming from low-quality websites and would not be generating?

This think will directly impact your SEO and will appear to be spam. There is a tool known as the googles link disavow tool which helps you to tell google that you didn’t ask for low-quality links so that they are prevented and did not affect the ranking of your website.

Now if your low-quality links are removed then you need to look at high-quality links but now which are high-qualities links they are the one that follows the on-page SEO, that is excellent content, structured content and a nice design and layout.

When you create a site that is relevant to your industry you should ensure that it is filled with good quality content and should be engaging. It should be one of the best sites in your area of industry. now, how’s that possible all you need to do is look for the very best site of that industry and approach them for a link.

Trust

What does trust mean to you or how would you define trust, when you believe in someone and know that they are real people similarly to be the highest rank website we know that our site should have well-defined keywords, amazing content, and engaging design but google should also have a trust on your site that is it should be an authoritative resource and expects that the content available on your site should be accurate and well-written.Well, there is no defined way or method to determine the trust of a site but there are some strategies through which we can build trust.

now let’s understand the things with a little example if you want to buy something let’s say a lock, from where you would purchase it? obviously from the best brand because you want a trustworthy brand so that the lock you would purchase would keep the things safe. Similarly, there are some sites of highly trusted brand names like Harvard.edu, BBC news etc. that are trusted by Google similarly there are some domains like .edu or .gov which are also the trusted ones.

But how can we become the trusted ones now? In this era of social media, we all have heard the word collaboration right? mostly the people using Instagram. Now, for example, I am a dancer and I wanted that my Instagram profile grows like other well-performing dancers so I would approach them to have a collaborate with them so that they would also mention me in their stories and profile and I could certainly gain the followers. similarly, if you want your site on top and as well as trusted then you should approach well-trusted brands so that if you can get a link from BBC news for example then your profile will have many visits and you would be successful. Now if a good brand name is associated with your site then definitely google will also start trusting your site and you would become one of the highest-ranking sites.

Google news and other important sites

After reading the last paragraph you might be in doubt that why would a massive site like BBC news give me the link until and unless  I have produced very much new-worthy content. Well, that’s for sure that it’s not easy to get a link from a well-developed website. Then what to do?

We have to look elsewhere so a good place to start is the Google news section of the SERPs. If you are looking for something like “farmer protest”, during the protest then you will find all the results and a few of them would be highlighted at the top, some may be displayed through the images. Have you ever noticed that google provides a different section for news so that you can tap there also and find the relevant news but not all the sites give the right news but if it’s coming in the section of news that means the site has managed to come in the trust list of google? Now you just have to connect with these trusted sites that google shows and you would get the same boost as from the BBC may be somewhat less.

But now the question comes how did these sites managed to be on the trusted list this is because they were able to get the links from a trusted brand like BBC and now they are helping you.

Working with the influencers

When we start working to build up our site so we already start discovering the big sites that are related to our field. These big sites are that websites that everyone taps for getting good and authentic content.Now, these big sites could be of two types the first one is they are linked to the branded big-name sites, or the second one is the one those ends up in google news and got links from the big sites. Now if you want these big sites to answer you and get those link benefits, all you need to do is to follow the barter system. So to let the big sites answer you most SEO experts recommend is using ‘guest posts’. Now, what is a guest post? Guest post is an option through which instead of swapping links for links you can offer swapping free content for a link.

So what you have to do is to find the sites which could be responsive towards your answer and look at the type of content they publish and post the type of content they need. You can also contact the site owner via email and show them the content you made and ask if they want to publish it. so you can make a simple deal that they could publish your article in return you can ask for including the link of your site in exchange. What they used to do is they put your link in the author box or include the link naturally in the content of the article and if it is included in your Website it looks more natural.

Linkbait and creating organic links

Linkbait simply means to create content with a focus of getting the link opened or shared, well with an easy example if I write the content about facts & myths of drinking water after food, so people would open the link when they want to prove themselves about this topic and the article would become perfect link-bait.

Second, this organic contact now let’s suppose you interact with someone and you did not find any flaws in that person you would become doubtful that how can be a person so perfect and you will start doubting about it similarly when your site has all high qualities link it would not look so organic so having some low qualities link is also good and looks organic for example, BBC have huge diverse links. they have links from massive sites but also tiny spam sites so the site looks more organic.

Backline research( the final step)

Finally, you have to go for a backlink strategy that is to perform backline research for other Website. So that you can look at your competition and look which site has got the most traffic and once you found it you can try to get links from the same site. This method ensures that you get the right links that have a proven track record and also you find links that are likely to give your guest posts.

Through these techniques, you can handle your off-page SEO and help to create a more authentic and organic website.

Also, Read – Secret Holy Cave of Dakinis – Discovery Sikkim

The Best Restaurants In Rangpo You Must Visit!

By
Jeewan Dahal
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Aarnaz Views

When it comes to food, especially Multicuisine, Sikkim’s Rangpo has options that are suitable for every palate and every budget. As it is when it comes to savouring authentic and delectable Multicuisine, Rangpo remains unrivaled. Gateway to Sikkim, this is where you should stop a vehicle to experience a good restaurant.

Similarly, in these times, the modern type of romantic restaurants have also become a fad in Sikkim.

  • Sky Views from Aarnaz. Just Imagine during training!

This Restaurant Named Aarnaz in Rangpo you must visit to experience Sikkim’s first Skyview restaurant. Be it a Romance Celebration or the Anniversary of your darling or the Birthday of your friends, family, or your lover this one is a perfect spot for you.

Imagine Music, Sky, and Food combination- Just Imagine During Raining time.

This Cafe offers a delectable range of authentic Multicuisine, besides exuding a captivating ambiance. Don’t forget to pay attention to the intricate design of the wooden interiors which will view the sky, weather, and whatever, which are marvelous, and further highlighted by the warm, mood lighting. Their food is equally impressive. Made out of the freshest ingredients that reflect the perfect blend of aromatic Local spices, we especially recommend their Meat Fresh Pizza (chef’s signature homemade Pizza), Chicken Chillies (stir-fried minced chicken with chili and hot), and more you can check online and book here – www.aarnaz.com

 

Food in Aarnaz

In fact, this simplistic restaurant is known for its amazing cuisine and affordability. So, if you were savouring a nice and quiet meal without burning a hole in your wallet, this is the perfect place for you. If you are traveling to Sikkim Do take a rest here.

Where: Silwal Complex Rooftop, Near Petrol Pump, Rangpo Checkpost, Rangpo East Sikkim.

When: Mondays – Saturday- 11:00 AM to 11:00 PM

Also, Read – NH-10 blocked at 29th mile, Sikkim- Siliguri Road

NH-10 blocked at 29th mile, Sikkim- Siliguri Road

By
Jeewan Dahal
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0
Sikkim-Siliguri Road NH 10 Blocked at 29th Mile

National Highway NH 10 blocked at 29th mile, Sikkim- Siliguri connection since 7 Am today morning which had triggered a landslide on the National Highway-10 at 29th mile, Siliguri, West Bengal, which is also strategic link road connecting Sikkim with the plains of Siliguri.

Today Morning it has been reported that Landslide at 29 Miles, near Siliguri, has blocked the highway on Sunday morning.

The NH-10 connects Sikkim’s Rangpo to Kalimpong district, Darjeeling, and Siliguri town. An orange alert has also been sounded by the MeT department in the Darjeeling and Kalimpong districts of West Bengal and in neighboring Sikkim as the region is likely to experience heavy rainfall over the next few days.

According to reports, the incessant rainfall, starting on Saturday evening, led to several landslides in a large part of NH-10 Highway disrupting vehicular movement on the connecting stretch.

Since last 24 hour the region had witnessed torrential rainfall in North Bengal and Sikkim. Last day, Teesta river water was also seen coming till Highway Road.

At 8 AM, today, Sunday morning the administration rushed into the landslide spot and is currently working out clearing up operations, local sources said.

“After the landslide was reported nearby we arrived at around 8 am to clear it. The road was already closed, the landslide was reported in other places as well. Mud, rocks and debris had accumulated on the road” said the local administration who was seen reaching on the spot to clear the road.

Watch Video – Road Blocked on 29th Mile

All Sikkim Lharipa Association calls on HCM

By
Jeewan Dahal
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0
Sikkim Lharipa Association Meet HCM

Gangtok, July 10: The President of Sikkim Lharipa Association, Shri Norden T. Sherpa accompanied by General Secretary Shri Tashi Norbu Tamang and other members called on the Hon’ble Chief Minister of Sikkim Shri Prem Singh Tamang at the official residence, Mintokgang, today.

During the call on, the team detailed their professional journey and the status quo of the workmanship, performance, and achievements in the field of Buddhist and traditional art and culture in Sikkim. They also mentioned that as an outcome of their seven years of training, they are capable of giving the best results in decorating traditional infrastructures with religious arts, thanka paintings, carvings monuments, statues, spiritual institutions, etc., and also shared their grievances.

Hon’ble Chief Minister patiently heard the grievances placed by the team and assured to render every possible support towards the welfare of the Sikkim Lharipa Association.

Honorable Chief Minister also assured he will support and look into this matter as they have long-term experience in decorating traditional infrastructures with religious arts, thanka paintings, carvings monuments, statues, spiritual institutions, etc., and also shared their grievances.

Hon’ble Chief Minister patiently heard the grievances placed by the team and assured to render every possible support towards the welfare of the Sikkim Lharipa Association. He also asked Minister and other administrators to look into this matter immediately.

Also, Read – What is on-page SEO?

What is on-page SEO?

By
Aadhya Sharma
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0
SEO Digital

There are so many things that are related to SEO and there are several techniques that are used by SEO, one of the techniques is on-page SEO, which could be understood and conquer by this simple explanation. Understanding it on-page SEO optimises each web page to target a keyword and appeal to search engines and users. It refers to both the content and HTML source code of the page that could be optimized. On-page SEO has several benefits such as higher ranking, advanced crawl rate, improved local search, boosting organic traffic. On-page SEO is related to all the strategies that could be used within the page to get google interested in the site.  Now, what are all the steps that we could conquer the on-page SEO  well it starts with making amazing content?

How to make amazing content

Why would the user attract to your site, well user came to visit your site because he wants some content and if he finds amazing content within your site he would surely visit it, so the first thing you need to do is to fill your site with excellent content and as we know that keywords are important while making the content so we should take care of that too while making the content, but while you add those keywords there should be definite criteria you would be adding them because if you would use them in access they might be appealing as a fraud website, therefore, you should make sure you don’t overdo the keywords.

Now let’s understand it with one example, Suppose you select the keyword density of 1-2%, which means you’re going to use your phrase once per every 100-200 words, now suppose you are a content writer and you are writing for a company with some predefined keywords now what is your responsibility is to use them in such a way that the content doesn’t appeal to be fake for that you have to make sure that you naturally use your content. Now some keywords are easy and could be used easily but some keywords are not easy and make your content appealing to be fake, so all you have to do is to create your content in such a creative way that it doesn’t appeal to be fake and appears to be natural and useful content.

Sometimes the keywords are quite difficult to use naturally so all you can do is simply forget using them in your content and use them in your images alt-text etc.

Have you ever thought that whenever someone wants to search about something they mostly prefer Wikipedia because Wikipedia gives them a piece of detailed information about everything? So what you should understand is that your content should be in a good amount earlier criteria was about at least 500 words but now you can make enough content that your reader could sit and read enough to know.

Now, what’s the biggest advantage of making depth content is that you could be repeating your key phrase more while keeping the density low. For example, you have to use a particular keyword 100 times and you have content just 1000 words long so the density becomes 10%, but what if you have a content of 5000 words long the density becomes just 2% isn’t that amazing.

No, you might b thinking about how can you write in this depth about different types of articles let’s say it a blog or a news article so all you have to do is to impress your reader and you should not be worried about the length of the article.

Introducing a conversational google

Have you ever heard about something like semantic barrier where the sender words are not exactly understood by the reader, so the same you have to here consider something called ‘LST’  or ‘ latent semantic indexing? So this term explains how google uses to understand the actual meaning other than looking to match words. So what it does is at least it does is to look at the synonyms and related terms when some question is to answer.

For example, if I want to search about the types of barks then there could be a mismatch of the tree bark or the sound of the bark which type of bark I am talking about so to avoid this google uses related terms like tree or sound to avoid this confusion.

So if your content is about cars so you need to add different keywords like a car engine, car models, car tyres all related to cars. When you do this it would be confirmed that the subject of matter of your site is more natural and useful.

Schemas and structured data

When you want something from your study table how would you easily find it, it’s only when the things are organised in a structured and nice manner similarly when you use structured data then it becomes easy for google to highlight certain key elements of your content like dates, types, scores, etc. this also helps Google to show some of the information in SERPs ( search engine result pages) and thus the reader is more attracted towards your website.

Organising the content in a structured manner lets google understand your content even better. Now Google is not only a search engine but is an AI that gives the direction to google to able to understand and utilize and this may be the SEO success in future

Design and layout

How do you attract towards something by seeing its design right similarly your website should be designed nicely that it doesn’t make the reader regret clicking on your website. It should be mobile-friendly, it should load the page quickly.

To keep the reader for more time duration on your website do you know the light colours are the best because the reader feel more relaxed so consider the colour when you are picking your theme. You should have proper shapes and sizes also arranged menu. Most people use WordPress to ensure the site is responsive and will encourage more engagement.

To be remembered

Google just wants to see that people are spending more time on your website and it’s only possible if your site is more appealing t the reader so make sure of ensuring all the above techniques of on-page SEO.

Also, Read- The Twitter page of the Delhi government’s Delhi Skill and Entrepreneurship University has fallen into controversy

Twitter controversy:Delhi Skill and Entrepreneurship

By
Adarsh Kumar Jha
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0
The Twitter page of the Delhi government’s Delhi Skill and Entrepreneurship University (DESU) has fallen into controversy

The Twitter page of the Delhi government’s Delhi Skill and Entrepreneurship University (DESU) has fallen into controversy with its launch. The handle was probably made to disseminate the information related to the DSEU is not even following the Ministry of Education, Government of India.

Surprisingly, the page which was formed by the Delhi Government is not following the education minister and the vice Chief Minister of Delhi Manish Sisodia. The page follows only 4 people, out of which two are not associated with the education ministry of the Delhi government and other people.

The point that why does the DSEU not following the institutions and ministers related to education? According to some reports, there is some tussle between the deputy CM of Delhi, MLA Atishi Marlena, and the CM of Delhi. Also, a point that should be noted here is that the 4 members to which the Twitter page of DSEU is following do not hold any key position big in DESU. One of the accounts is Rohit Kumar, who is unknown to everyone and no one has any idea who is he.

The intention of the Delhi Government appears to be questionable.

Also, Read- His Holiness Dalai Lama, Turns 86

His Holiness Dalai Lama, Turns 86

By
Jeewan Dahal
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0
Dalai Lama

Popular name as Tenzin Gyatso, the 14th Dalai Lama who existed Tibet to living as a guest in India. His advanced age and the intransigence of China in negotiating with him have brought the issue of Tibet and his reincarnation into focus.

His Holiness the Dalai Lama was brought into the world on 6 July 1935 to a Tibetan cultivating family in the little town of Taktser, situated in the region of Amdo. He was named Lhamo Thondup, which is a real sense signifies ‘Wish-Fulfilling Goddess’. Taktser (Roaring Tiger) was a little town that remained on a slope sitting above an expansive valley. Its fields had not been settled or cultivated for long, just munched by wanderers. The justification for this was the unusualness of the climate around there. His Holiness writes in his life account, “During my youth, my family was one of twenty or thereabouts earning enough to pay the rent from the land there”.

The current Dalai Lama is the longest-reigning and longest living of all his predecessors. He has already mentioned that he may be the last of his line to be discovered unless something changes. In 2011, he insinuated that he may “retire” at the age of 90.

His Holiness is viewed as the current manifestation of the past thirteen Dalai Lamas of Tibet (the first having been brought into the world in 1391 CE), thusly viewed as Avalokiteshvara’s appearances, or Chenrezig, the Bodhisattva of Compassion, holder of the White Lotus. Subsequently, His Holiness is additionally accepted to be an indication of Chenrezig, indeed, the seventy-fourth in heredity that is followed back to a Brahmin kid who lived in the hour of Buddha Shakyamuni. “I’m regularly found out if I really accept this. The appropriate response isn’t easy to give. In any case, as a 56-year-old, when I consider my experience during this current life and given my Buddhist convictions, I have no trouble tolerating that I am profoundly associated both to the thirteen past Dalai Lamas, to Chenrezig and the Buddha himself”.

He was respected with the Nobel Peace Prize in 1989. In 2007, he got the most noteworthy regular citizen honor given by the U.S. Congress, Congressional Gold Medal. The fourteenth Dalai Lama emphatically goes against atomic weapons and fills in as a Nuclear Age Peace Foundation.

In 2009, while talking in Tennessee, the Dalai Lama said that he battles for the privileges of ladies and viewed himself as a women’s activist. As per Buddhist conviction, early termination isn’t right except if the birth is a danger to the mother or the kid. In a similar discourse, he said that the moral contemplations ought to be mulled over-dependent upon the situation.

Also, Read- Story of Bhaichung Stadium: From Destruction to Recovery

East Sikkim-One killed in a car accident

By
Jeewan Dahal
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0
One person died in Road accident in Sikkim

One person died after their car went out of control and plunged into the gorge in East Sikkim. The deceased’s name is Norbu Lepcha resident of Rakdong met with a fatal accident yesterday evening.

The Accident took place on Sunday night, police sources said.

The Alto car which he was driving plunged into a gorge at Raksey Bridge, which lies in between Pangthang and Rakdong Road in the East Sikkim.

The deceased was the only occupant of the car and was a teacher by profession.

Also Read- Story of Bhaichung Stadium: From Destruction to Recovery

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