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India won Gold at World Wrestling Championship

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Priya Malik won Gold at World Wrestling Championship

Indian wrestler Priya Malik successfully clinched gold in the World Cadet Wrestling Championships on Sunday. She defected from her Belarus rival Kseniya Patapovich 5-0.

Another day and another win for India. Wrestler Priya Malik won gold at the world wrestling championship which was held in Hungary, Budapest by defeating Belarus’s Kseniya Patapovich by 5-0. She won in the 73kg category. This is a piece of big news for all the sports fans and for all over India in winning gold at the international level. Yesterday Mirabai Charu won silver in Olympic Tokyo 2020 and now this gold by another woman on another day.

Priya Malik won the women’s 73 kg weight category gold medal by getting the better of Belarus wrestler Kseniya Patapovich 5-0 in the final. Priya Malik’s ‘golden’ triumph comes a day after the champion weightlifter Mirabai Chanu had clinched silver in the Women’s 49kg category in Tokyo Olympics.


No doubt Indian Women are making India proud all over the world by giving their best performances at the international level.


Priya Malik is from Haryana and the entire Haryana is proud of her winning. The sports minister of Haryana Sandeep Singh too congratulated her.

Priya Malik’s gold medal win in Budapest is no mean feat as she has been striking gold on a regular basis. Priya Malik has won the gold medal in the 2019 edition of Khelo India in Pune and then went on to clinch gold in the very same year at the 17th School Games that were held in Delhi. Apart from these wins, Priya also won two more gold medals the following year i.e. 2020.

Meanwhile, it has also been learned that by the virtue of this outstanding win, Priya Malik has also become the first athlete to win a gold medal for India in World Wrestling Championship.


People on social media also congratulated Priya Malik for winning gold and wish her good luck in her future matches.


Also Read- Olympic day-1, The big boom on the first day in Tokyo

Olympic day-1, The big boom on the first day in Tokyo

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Tokyo 2020 Olympic Silver Medalist

A big start on the very first day of Olympic 2021. It was a great start for India on the first day by winning the silver medal in weightlifting by women. The history has been made by Mirabai Charu in Tokyo. She made India proud in the whole arena with her strength and sportsmanship. A new achievement has been added up in the achievement basket of India. While badminton, hockey, Table Tennis, shooting, and boxing campaigns also begin. On the other hand, Sumit Nagal became the first Indian to win a tennis singles match by defeating Denis Istomin since Leander Paes in the 1996 Atlanta games.

Sourabh Chaudhary finished seventh in the 10m air pistol final. In archery, the pair of Deepika Kumari and Pravin Jhadav progressed to the quarters in the mixed team event. Then the men’s hockey team defeated New Zealand by 3-2 and in women’s hockey India was beaten comprehensively by the Netherlands by 1-5. In badminton B sai Praneth lost but Satwiksairaj reddy and Shirag Shetty defeated Chinese Taipei and chi-lin wang in their men’s double. Table tennis players Sharnath kamal and Manika Batra lost from Chinese Taipei, lin Yun-Ju, and cheng i-ching in the mixed doubles. In boxing, Vikas Krishan bowed out in his round of 32 welterweight bouts against japan’s Sewonrets Okazawa.

ABOUT THE MATCHES

WEIGHTLIFTING-  Mirabai Chanu ended India’s 21-year wait for a weightlifting medal at the Olympics by clinching a silver medal in the 49kg category to open the country’s account here on Saturday. The 26-year-old lifted a total of 202kg (87kg+115kg) to better Karnam Malleswari’s bronze in the 2000 Sydney Olympics. With this, she exorcised the ghosts of the 2016 Games where she had failed to log a single legitimate clean and jerk lift. The gold went to china’s Hou Zhihui with an effort of 210kg (94kg+116kg), while Windy Cantika Aisah of Indonesia took home the bronze with an effort of 194kg (84kg+110kg).

Considered her weakness in the run-up to the marquee event, Chanu attempted 84kg in her first snatch attempt. The Manipuri took her time and cleanly heaved the barbell. She lifted 87kg in her next attempt and raised the weight to 89kg, which was one 1kg more than her personal best of 88kg that she had lifted at the national championship last year. However, she was unable to better her personal best and settled for 87kg in the snatch event only behind leader Zhihui, who created a new Olympic record with an effort of 94kg. The Chinese lifter also holds the world mark (96kg) in the category. In the clean jerk, Chanu, the world record holder in the section, lifted 110kg and 115kg in the first two attempts.

However, she was unable to raise 117kg in her final attempt but it was enough to fetch her a medal and open India’s account. The diminutive Manipuri broke down after realising that she has secured a medal and hugged her coach in jubilation. She later broke into dance too to celebrate the historic podium finish.

SHOOTING- Saurabh Chaudhary couldn’t live up to his early promise, finishing seventh in the Men’s 10m Air Pistol Final, at the Tokyo Olympics on July 24. The 19-year-old settled for a total score of 137.4 and faced an early elimination. It was in stark contrast to his performance to his qualification stage, where he registered scores of 95, 98, 98, 100, 98, and 97. During the qualification round, he was also accompanied by Abhishek Verma, who failed to make the cut.

MIXED TEAM QUARTER- India experienced a perfect start to their archery campaign at the Olympics on Saturday as the mixed duo of Deepika Kumari and Pravin Jadhav bounced back from behind to knock out Chinese Taipei and book a quarterfinal berth. Trailing 1-3 after they lost the first set by one point, Team India needed to win the third set to save their fortunes and the duo, who were shooting together at the international level for the first time, showed perfect coordination to seal the issue 5-3 in style

HOCKEY MEN’S TEAM- Harmanpreet Singh scored a brace and veteran goalkeeper P R Sreejesh stood like a wall in the closing minutes as the Indian men’s hockey team overcame a late surge from New Zealand to eke out a close 3-2 win in its opening Olympic Games match here on Saturday.

Harmanpreet (26th and 33rd minutes) scored a double for India, while Rupinder Pal Singh (10th) was the other goal-getter for the eight-time former champions, currently ranked fourth in the world, in the Pool A match at the Oi hockey stadium here. For eighth-ranked New Zealand, Kane Russell scored from a penalty corner in the sixth minute before Stephen Jenness (43rd minute) reduced the margin of defeat later in the match.

WOMEN’S TEAM- The Rani Rampal-led Indian women’s national field hockey team (nicknamed the Nabhvarna) were thrashed 5-1 against World no.1 Netherlands. Rani Rampal was the only goalscorer in the first quadrant but Netherlands players gained momentum after a  goal in the third quadrant opened floodgates for Netherland women against India.

WOMEN AIR RIFLE- India’s shooting campaign at the Tokyo Olympics got off to a disappointing start as World No. 1 Elavenil Valarivan and world-record holder Apurvi Chandela finished well outside the qualifying spots in the Women’s 10m Air Rifle Qualification event on Saturday.

Elavenial Valarivan finished 16th in the 50-woman qualification field with a score of 626.5. Only the top 8 shooters from the highly competitive field qualify for the final and Elavenil missed the mark by 2 points as Russia’s Galasina Anastasiia took the final qualifying spot with 628.5.

TENNIS SINGLES- Sumit Nagal on Saturday became only the third Indian to win a men’s singles match at an Olympics edition and the first in 25 years when he edged past Denis Istomin in a three-setter at the Tokyo Games. Sumit Nagal defeated Denis Istomin in a three-set match on SaturdayNagal became the 3rd Indian to win a men’s singles match at the GamesNagal will now take on world number 2 Daniil MedvedevSumit Nagal on Saturday became only the third Indian to win a men’s singles match at an Olympics edition and the first in 25 years when he edged past Denis Istomin in a three-setter at the Tokyo Games. Nagal got the better of Istomin 6-4 6-7(6) 6-4 in two hours and 34 minutes on court 10 at the Ariake Tennis Centre to set up a second-round with world number two Daniil Medvedev. Zeeshan Ali was the first Indian to win a singles match at the 1988 Seoul Games when he beat Victo Caballero from Paraguay.  After that, the legendary Leander Paes won the historic men’s singles bronze at the 1996 Atlanta Games, beating Brazil’s Fernando Meligeni.

No Indian could win a singles match after Paes’ heroic feat even as Somdev Devvarman and Vishnu Vardhan competed at the 2012 Games in London but did not manage to cross the first round hurdle. The 23-year-old Nagal, who did not come into the Games in his best form, had a break opportunity in the sixth game of the opening set but could not convert. The Indian, though, did not squander the opportunity when Istomin was serving to stay in the set.

BADMINTON-. In badminton B sai Praneth lost but Satwiksairaj reddy and Shirag Shetty defeated chinses Taipei and chi-lin wang in their men’s double. Table tennis players Sharnath kamal and Manika Batra lost from Chinese Taipei, lin Yun-Ju, and cheng i-ching in the mixed doubles.

TABLE TENNIS- Manika Batra vs Tin-Tin Ho: Manika Batra has won Round 1 of women’s singles after defeating Britain’s Tin-Tin Ho 11-7, 11-6, 12-10, and 11-9. It was an easy win for Batra, After a poor display in the Mixed doubles against Chinese Taipei’s Lin and Cheng in which they dominated the game throughout, Manika Batra and Sharath Kamal could not even come close. The match ended in 4 straight games as India lost – 11-8, 11-6, 11-5, 11-4.

BOXING- India at Tokyo Olympics: Vikas Krishnan stunned in 1st Round itself, Japan’s Okazawa completely shocks Indian: India’s most experienced boxers Vikas Krishan has lost out in the opening round of Tokyo Olympics. Vikas playing his 3rd Olympic was tipped to win a medal this time but was left shell-shocked as local boxer Mensah Okazawa stunned him in the first round. The boxer from Japan won by a 5-0 margin.

Also Read- Raj Kundra Arrested in Adult Films Racket

Raj Kundra Arrested in Adult Films Racket

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Raj Kundra Arrested by Mumbai Police

-How it started and got to know by Mumbai police

Mumbai, the place known for small to large scale business and glamour, startups, and mainly for the Bollywood industry has now indulged in these rackets and inappropriate activities. On 4th February 2021 five to six members were arrested by Mumbai police who brings girls from other states on the fake promise of launching them in web series or Bollywood industry. When the girls agree to come with them to Mumbai they take them to the rented bungalow and force them to expose themselves on shooting day. if they deny this work they tortures them and says them if they will not do the expense of the shooting would be payable by them which is very costly, then girls forcefully have to do this because they got no options left instead of this, as said by police

-Shooting areas\spots and a group of members

The shoot of these adult films was done in daytime only in the known areas of Mumbai i.e Madh island, they rent the whole bungalow for the shooting which must cost them 1.5-2 lakhs INR for the whole day. There was a whole team behind the making of these types of films i.e Director, dialogue writer, web app developer, and shooting spots and positioner. As said by police

-Reason behind raj Kundra’s arrest in this racket

Two victims got arrested by Mumbai police. One was indulged in the production of these adult films and another was in broadcasting media who finals the OTT platforms on which these films would be uploaded.

There were many ‘HOPTAPPS’ on which these films were uploaded. All these apps got popular in the lockdown period with lakhs of subscribers and membership partners after knowing that pornography films were banned and illegal in India. After the investigation and interrogating both the suspects the Mumbai police get to know that these adults films were posted in foreign countries too. The UK production house wh uploads these films, police investigated the executive Umesh Kamat who was also the ex-assistant of raj Kundra claimed that Raj Kundra has the connection with these adult films supplies and the company keirin Pvt Ltd also reported the name of Raj Kundra in this racket. Like kenrin, the Mumbai-based company via an industry owned by Raj Kundra was highly involved in running these ‘HOTAPPS’.

The Raj Kundra name claim by probe Kamat has given a new angle in this racket. His name had cropped up earlier, said by police, but there was nothing serious against him. The keirin posts these porn clips to sidestep the anti-pornography laws of India. The clips were transferred by the WeTransfer app to the UK and then released on paid mobile apps.

For evidence and confirmation of the involvement of raj Kundra and this Mumbai police searched Raj Kundra’s office where they found agreements, papers, WhatsApp chats and pornographic clips which establishes that raj Kundra was completely involved in this adult film racket said by the joint commissioner of Mumbai police to reporters. Raj Kundra was arrested based on these pieces of evidence.

-Suspects who came in front of the camera after this

Bollywood actress Poonam Pandey came in front of the camera after this arrest and posted her video on Instagram claiming that raj Kundra had forced her too to expose herself for these pornographic films and when she refused to do this, they shared her personal mobile number with the caption-‘CALL ME NOW, I WILL STRIP FOR YOU’. And after that, she had received 1000+ calls for this and also threatening calls. She had also filed a case against him but nothing happened.

Gehna Vasisht who got arrested wrongly claimed that there was nothing inappropriate in the films. People should know the difference between adult films and erotic films. She said she was happy working with them and used to get paid by them and she deserves this.

Mika Singh, said that there was nothing on those apps, he used one of the apps which are completely fine, and the rest he is waiting for what will happen next. He claimed that raj Kundra is a nice guy but he is waiting for the next decision.

-Any other cases on Raj Kundra

Kundra had applied for anticipatory bail last month in connection with a case registered by the Maharashtra cyber police last year. That case was also of adult films content.

In June 2013 Kundra was questioned by Delhi police concerning the 2013 IPL spot-fixing case which had involved the arrest of Rajasthan royals players, further on which Delhi police gave him a clean chit to Kundra in reply of right to information.

Also Read- South China Sea: Economic Relevance

South China Sea: Economic Relevance

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South China Sea

The South China Sea is an extremely significant body of water in a geopolitical sense. It is the second most used seaway within the world, while in terms of world annual merchant fleet tonnage, over 50% passes through the Strait of Malacca, the Sunda Strait, and the Lombok Strait. Over 1.6 million m³ (10 million barrels) of crude oil each day are shipped through the Strait of Malacca where there are regular reports of piracy, but much less frequently than before the mid-20th century.

The region has proven oil reserves of around 1.2 km³ (7.7 billion barrels), with an estimate of 4.5 km³ (28 billion barrels) in total. Natural gas reserves are estimated to total around 7,500 km³ (266 trillion cubic feet). A 2013 report by the U.S. Energy Information Administration raised the entire estimated oil reserves to 11 billion barrels. In 2014 China began to drill for oil in waters disputed with Vietnam. The area in question is understood as Vanguard Bank and which Vietnam officials claim lies within their country’s 200-mile exclusive economic zone. China, however, disputes this fact.

According to studies made by the Department for Environment and Natural Resources, Philippines, this body of water holds one-third of the entire world’s marine biodiversity, thereby making it a very important area for the ecosystem. However the fish stocks in the area are depleted, and countries are using fishing bans as a means of asserting their sovereignty claims.

Indonesia’s maritime waters have been breached by fishing fleets from Vietnam and the Philippines leading to said ships being seized and sunk by Indonesian authorities.

China announced in May 2017 a breakthrough for mining methane clathrates, once they extracted methane from hydrates within the South China Sea

Relevance for China

It is estimated that the South China Sea may contain one-hundred and five billion barrels of hydrocarbon reserves. Thus, whoever controls and achieves sovereignty over the islands, reefs, and waters of the South China Sea, will have access to those huge energy reserves. Moreover, the Strait of Malacca is that the shortest sea route between African and Persian Gulf suppliers and Asian consumers.

For these reasons, it’s critical for China’s future energy security, to possess uncontested access to such hydrocarbon reserves and other resources. China’s economic process means it’s become the second-largest consumer of oil within the world and therefore the demand for energy in China is predicted to extend still further over the coming decades.

Around eighty percent of China’s oil imports, as well as a significant amount of its trade, pass through the South China Sea. Therefore, China’s control over the region will enable this maritime trade to pass to mainland China unfettered.

The South China Sea accounts for a really significant proportion of China’s annual fishing requirements. Thus, it is critical to China’s food security policy, to maintain unchallenged access to such sources of protein.

India’s Stakes

Even though India isn’t a lively player within the high-stakes jostle for the control of those waters, it’ll hardly remain an unaffected bystander just in case the facility structure there changes drastically. Nearly $200 billion worth of Indian trade passes through the South China Sea and thousands of its citizens study, work, and invest within the Association of Southeast Asian Nations (ASEAN) countries,  China, Japan, and therefore the Republic of Korea. This makes it a neighborhood of high strategic necessity for India. If China comes to establish un-rivaled sway over these waters, that could upend a huge part of the existing trade and geopolitical setup. Access to the main waterways in Southeast Asia is a crucial consideration for Indian policymakers, as is that they got to build capacity in member states of the ASEAN. Both are central to New Delhi’s Indo-Pacific vision.

In other words, what happens within the South China Sea is extremely much India’s business too. It must find ways to play its cards right so that it can leverage these disputed waters when the time involves holding Beijing to account for its brazen border breaches and other transgressions.

It is unlikely that China will desist from its hard power projection. Whether or not China provokes further confrontation immediately, it’d test America’s resolve to face its Asian allies within the youth of the new U.S. administration. China’s contribution to global recovery since the crisis of 2007- 08 has been significant. It’s faltering, or falling prey to adventurist action within the South China Sea, which won’t be good for itself, the region, or the planet, including India.

Also, Read – Several websites including Paytm, Airbnb go down in the Edge DNS glitch

Several websites including Paytm, Airbnb go down in the Edge DNS glitch

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Yesterday night, a glitch in the Akamai’s Edge DNS took a major chunk of websites down with it. .

Yesterday night, a glitch in the Akamai’s Edge DNS took a major chunk of websites down with it. Popular websites including Paytm, Zomato, Airbnb, HBO were also affected by the issue. A message of “Service Unavailable- DNS failure” was been displayed to the users trying to access those sites. As per the DownDetector website, the glitch appeared to arise at around 9 pm(IST) on Thursday night and the Edge DNS issue was fixed by Akamai Technologies at 10:20 pm on the same night. Several news portals were also affected by this glitch.

Akamai Technologies, the company whose product Edge DNS faced an issue confirmed that the outage was not caused due to a cyber-attack. The number of internet services disruptions tells us that the level of traffic being handled by Akamai Technologies. Last month, Fastly CDN, a company working in a similar field as Akamai had also faced a similar issue which made websites like Twitter, Reddit goes down. Internet disruptions have become common since the pandemic had begun last year, primarily due to the increased internet traffic.

 What is DNS?

DNS or Domain Name System is like the directory of the internet, it translates whatever we search to IP addresses so that the web browsers can locate and load the servers/ resources/ pages we have demanded. Each device connecting to the internet has a unique address called an IP address, the DNS services eliminate the need for users to learn IP addresses to find the desired internet devices.

A few hours ago, Akamai said it fix for the issue it was having with its Edge DNS service. Many of the websites that were affected by the outage are starting to come back online, including PSN. Downdetector is also tracking fewer outage reports.

Later they wrote on Twitter – “We have implemented a fix for this issue and based on current observations, the service is resuming normal operations. We will continue to monitor to ensure that the impact has been fully mitigated.”

Again they wrote, “Akamai is experiencing a service disruption. We are actively investigating the issue and will provide an update in 30 minutes”.

Also Read- The New Guidelines: An Overview

The New Guidelines: Harnessing Rural

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Police Patrolling in rural after guidelines

After the Delta scare, the Administration has come up with a set of new Guidelines, which as usual does not make any sense in most cases.

If a single person in a village turns out positive, the entire ward will be contained is what the Guidelines say. Yes, well those advising such monumental and pathbreaking suggestions should be applauded and celebrated. For what joy has such a rule been framed? Is there any logic in declaring an entire ward a containment on detection of a single case? How will the villagers survive? The policymakers have made a mockery of the lives of the villagers.

Do they seriously believe that the villagers can survive if the entire ward is contained and put under lockdown? In the absence of any concrete relief measures from the Government, locking down an entire ward is such a foolish act. Earlier distribution of relief materials by individuals or NGOs was allowed. But now some wise man wants the Nutrella to be distributed through the concerned District Magistrate. Another feather in the crown of Administrators and Policy Makers. As usual, they will not collect Milk from containment zones, whereas bringing in 6 tankers of chemical-laced milk from Siliguri which has more Corona cases than the population of the entire state. Such pro-poor policies of the Government deserve applause. The policymakers think that a double vaccine is equivalent to obtaining immortality. The ones with double vaccination can bring in any Tom, Dick, and Harry into the state as tourists. Such nice arrangements and regulations were never heard of before.

The forceful implementation of the Odd-even rule with mass challaning of cars pressed into essential services was the most heroic act of the Government and Sikkim Police. Even Doctors and Media persons, who are recognized as frontliners were fined. Well, this was a masquerade for the “Hafta collection” of the dried-up accounts of Police Departments. They are still increasing the amount in their kitty by challaning daily wage earners and laborers.

If you think it’s logical try doing your morning jogging with your masks on. If you feel comfortable you can go on to harass the poor beings who sweat throughout the day doing tedious labour. Well, the policymakers can direct you not to carry on with your religious rituals, but allow scores of potential Alpha, Beta, and Delta carriers in the form of project workers, without an RTPCR test report with the direction of quarantine of 7 days, as if they hired laborers are sons-in-law of the Project Directors.

Such blasphemy was never heard of, or never will be. We are the luckiest to see it all and unluckiest of all to live with it Guidelines. God save us all.

Also, Read- South China Sea: A New Arena of Global Attention

South China Sea: A New Arena of Global Attention

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South China Sea

Maritime Asia has emerged as a new geopolitical important area in recent years as the nations of Asia evolve into a major trading and resource-consuming powers with economic growth dependent on seaborne trade. China has been aggressively expanding its maritime influence, which may be seen through its activities within the South China Sea (SCS).

The South China Sea is an arm of the western Pacific Ocean in Southeast Asia. It is south of China, east & south of Vietnam, west of the Philippines, and north of the island of Borneo. Bordering states & territories (clockwise from north):

The People’s Republic of China, the Republic of China (Taiwan), the Philippines, Malaysia, Brunei, Indonesia, Singapore, and Vietnam. It is connected by Taiwan Strait with the East China Sea and by Luzon Strait with the Philippine Sea. It contains numerous shoals, reefs, atolls, and islands. The Paracel Islands, the Spratly Islands, and the Scarborough Shoal are the most important.

The Chinese assertions within the South China Sea and its hegemonic ambitions became an explanation for concern for peace and stability within the region.

Significance of South China Sea

The geographic location of the SCS is strategically important. As it links the Indian Ocean to the Pacific and maybe a critical shipping channel. According to the United Nations Conference on Trade and Development (UNCTAD), one-third of the global shipping passes through it, carrying trillions of trade. Roughly two-thirds of South Korea’s energy supplies, nearly 60% of Japan’s and Taiwan’s energy supplies, and 80% of China’s petroleum imports come through the South China Sea.

SCS is believed to possess huge oil and gas reserves beneath its seabed. According to the World Bank, the South China Sea holds proven oil reserves of a minimum of seven billion barrels and an estimated 900 trillion cubic feet of gas.

The Strait of Malacca connects the Indian Ocean to the South China Sea and is

900 km long and is additionally a prominent trade route between East Asia and West Asia-Europe. The Strait of Malacca is a choke point, it is always in the interest of great powers to control such a strategic location. Thus, thanks to the presence of this chokepoint, SCS assumes much importance for China and other regional countries. In the context of naval diplomacy, it’s a geopolitical term wont to signify a world strait whose control could potentially affect commercial transit.

Encroaching Exclusive Economic Zone

(EEZ)

EEZ is a formula based on compromise and was recognized by the UN Conference on the Law of the Sea in 1976. It covers an area beyond and adjacent to the territorial sea: it can extend to a maximum of 200 nautical miles from the baselines.

Activities allowed in EEZ are the creation and use of artificial islands, installations, and structures.

Marine scientific research.

The protection and preservation of the marine environment.

In 1947, China took control of some islets within the South China Sea occupied by Japan in World War–II. Since 1953, China has been claiming almost the whole South China Sea, reflected during a map created with a 9-dash line to point out them as a neighborhood of China

In 2016, the Philippines had filed an arbitration case within the Permanent Court of Arbitration, seeking to strike down China’s expansive territorial claims within the South China Sea. The tribunal issued a choice finding that there’s no legal basis to say “historic rights” to islands within the South China Sea and therefore the 9-dash line is inconsistent with the Convention on the Law of the ocean. However, China refused to abide by the judgment.

China has asserted a maritime claim (based on historic rights) to an outsized part of the South China Sea that’s not according to international law. The SCS has quite a dozen overlapping EEZ in accordance with the 1982 Convention on the Law of the ocean (UNCLOS) a world treaty that sets out important maritime rules). As per UNCLOS, countries in their EEZ can explore oil, natural resource, living and non-living natural resources including resources under the ocean, seabed, and subsoil.

Great Wall of Sand

There are many interconnected disputes over who is responsible for the varied islands, rocks, shoals, and reefs scattered throughout the South China Sea waters.

The Paracel Islands are claimed by China, Taiwan, and Vietnam. The Spratly Islands are claimed by China, Taiwan, Vietnam, Brunei, and the Philippines. The Scarborough Shoal is claimed by the Philippines, China, and Taiwan.

Further, since 2010, China has been converting uninhabited islets into artificial islets to bring them under UNCLOS (examples would come with Haven Reef, Johnson South Reef, and Fiery Cross Reef).

China has been changing the dimensions and structure of the reefs by modifying their physical land features. It has also established airstrips on Parcel and Spratly.

Chinese fishing fleets are “engaged in paramilitary work on behalf of the state instead of the commercial enterprise of fishing.

The US is extremely critical of this building of artificial islands and terms these actions of China as building a ‘great wall of sand’.

India’s Stand

India has maintained that it is not a party to the SCS dispute and its presence in the SCS is not to contain China but for its own economic interests, especially that of its energy security needs. However, China’s increasing ability to make a decision and expand its role within the South China Sea has compelled India to reevaluate its approach on the difficulty. As a key element of the Act East Policy, India has started internationalizing disputes in the Indo-Pacific region to psychological pressure on irritants (the recent mentions of

South China Sea dispute in bilateral statements between India-USA and India-France is a testimony to the fact). Further, India is aggressively using the soft tool of Buddhist legacy to reclaim the unique historical leverage to make a strong bond with the Southeast Asian region. India has also deployed its navy with Vietnam within the South China Sea for the cover of sea lanes of communication (SLOC), denying China any space for assertion. Also, India is a component of the Quad Initiative (India, US, Japan, Australia) and the lynchpin of the Indo-Pacific narrative. These initiatives are viewed as a containment strategy by China. Today’s world comprises extensive interconnections of countries and people. Any particular conflict, therefore, has the potential to possess a ripple effect on countries and institutions aside from the direct stakeholders. China must realize that it cannot continue with its bullying tactics and win the trust of its neighbors and respect from the International Community. It is therefore desirable that all the countries of this region should abide by rule-based international.

Also, Read- WHAT ROLE DOES PSYCHOLOGY PLAY IN SEO?

Psychology role in SEO – How it Play?

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Search engine marketing

The technology that we have today is like a boon for us and the one who invented it, “Hooman” has the psychology that made them create the best technology but have you ever thought of combining them both? we can create a successful SEO strategy, but before that, we should know that in which areas of SEO we can use psychology.


How does this technology come this far to us, it’s easy to understand it now but it took years to reach till here how easily we could just recall the time where the task of the marketer was to create his market by going physically to the people but then the digital revolution brought them in a phase where the game of communication just changed digitally and then marketers just need to understand about their audience and create a relationship with them by easily persuading them, for example by giving a buy 1 get 1 free offer, this time is true in the arena of search.


We have developed very well search engines that could easily build a relationship with a consumer, understand their needs, and deliver them want they want, maybe a product, meaning, study material, or anything else, these all have been brought up in the mobile-first era.


But as humans, we don’t have to settle for less and that’s why we are shifting to a new age of assistance where when every need from knowing something to going somewhere would be fulfilled by our own devices in which they can put the software.
Yes, you might have jumped to the right example of Siri in iPhone and google assistant in android the research showed that more than 1 billion devices with residing google assistant soon and Amazon has sold over 100 million Alexa devices. We the super lazy human need a super active assistant and that would be fulfilled by this.


The search era had still a communication gap between the marketer and the consumer as they have delivered new exceptional ideas every single day to the customer, they need to understand human psychology. So we need to fill this gap between them by understanding the audience and developing the skills we will need to thrive.


The direct relation between psychology and SEO
A good SEO always built the trust of the user, has to be authentic, needs to be consistent, socially active, and should have a good framework and designing all these things could be easily achieved through understanding human psychology. Now for understanding it much better let us take some examples, building trust is very important to drive that customer again to you for that you should include reviews, number of subscribers, third – party certifications, as the person will check and it would build their trust. If we connect the aspect of SEO to psychology so things will become much easier and convenient.


Uses of psychology in SEO
Some particular areas could be accelerated by the relationship between human psychology and technology :

  1. Customer insights:- AI can lead to new insights and brands audience as it could reveal the relationship between variables by understanding the audience psychology in a better way, by using this information you can also deliver better content to your customers.
  2. Uncovering intent:- just understanding about the need of your audience is not enough now, by the time you need to understand that why they do it for example, what job they want to complete ? or why does my audience use a specific search query? After knowing the answer to these questions you would know about their intent state.
  3. Incentives:- incentives are chosen by us, to take any action because they benefit us in some way, every brand should incorporate their knowledge into their site SEO strategy. If we know that what had lead people to link to the content, we can then create content that is much more effective. Sharing of content on social media differs from that of linking psychology.
  4. Visual content:- humans are mostly affected by the visual representation of things, research shows that 90% of information that is transmitted to the human brain is visual and we could identify images that we see for as little as 12 milliseconds. So visual content has a major impact on the audience and it is overlooked by SEO pros, but it’s a great opportunity to reach an audience.
  5. Social proof:- when we purchase something the first thing we use to do is to check customer reviews because that’s the only way to trust the product and that’s why feedback plays an important role because it provides a useful shortcut so that we need not try everything out by ourselves. SEO professionals should therefore maximize the potential of social proofs by giving special column like reviews.
  6. Professional development:- building the skills that will allow effective use of technology and communication skills could result in a good marketing team by understanding the relationship between marketing and technology, SEO professionals could elevate their career.
  7. Mindset for change:- it is clear that one can not do marketing until and less one is unable to change the negative mindset of a person, so a marketer should have the ability to thrive on change. Which aims to develop the right mindset and isolate the factors that would matter in setting SEO apart from their peers.

Summary
We are the ones who created these technologies and we differ from them in many ways like creativity, empathy and strategic perspective and the new evolution of technology needs the combination of them both. We could humanize our search strategies and develop a good deep understanding of what persuades our audience. The marketers who would be starting painting this new landscape to their board will definitely see a drastic improvement in their market.

Also Read- NASA intern expresses her love towards the culture

NASA intern expresses her love towards the culture

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NASA Intern Pratima Roy

A NASA intern, Pratima Roy expresses her love towards the culture she is an Indian American who suffered toxic Hinduphobia after the national aeronautics and space administration in the united states of America had shared her photograph with her god on social media. Pratima Roy is a computer engineer graduate and data analyst intern at NASA.

Pratima Roy shared a post on Linkedin where she had stood by her faith unapologetically and thanked people for their support after the post she received kindness from people and so much support from people across the world.

Post by NASA intern Pratima Roy

She had written in her Linkedin post that she is an American-born Bengali who practices Hinduism and she always strives to preserve her culture and background. She also said that the love for her culture is evident in the photo which was shared by the NASA blog in march which sparked a lot of conversation about her faith after NASA published it.

She also said she respects everyone’s background whether it’s race, ethnicity, gender, or religious faith, and she encourages people to celebrate their beautiful differences as well. In last she wrote that she had hot a lot of positive support from people across the world and she is also grateful for her experience interning at NASA.

The photograph which was shared by NASA showed the sculpture of Hindu goddesses on her table and the wall which was plastered with photographs of Hindu gods and goddesses.

Also, Read – Artificial Intelligence in Digital Marketing

Artificial Intelligence in Digital Marketing

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Understanding Artificial Intelligence
Understanding Understanding Artificial Intelligence in Digital Marketingin Digital Marketing

In the 21st Century, technology is getting advanced day by day which means the percentage of artificial intelligence is getting increased day by day. AI helps the business operations and practices to grow more efficiently in a sustained manner. There are around 47% of digitally mature organizations that have their AI advanced practices and have a well defines AI strategy. In the business market, 84% of business executives claim that with the help of AI they can sustain the competition in the market. Artificial Intelligence transforms and grows the industries starting from finance to tech and retailers, AI is a game-changer in the business. It is changing the concept to do business in a market and grow the business in less time but in an efficient manner. Digital Marketing helps the way so that brands can reach the audience.

Nowadays the technology is growing tremendously as now computers, laptops, and chrome books are manufactured in such a way that they include face and voice recognition, and decision making but before these functions came human intelligence was used to have these specializations. Now AI has helped a lot to have these features easily and these features work perfectly as it is a kind of machinery that we are using. In the starting or the mid of 2019 there were some predictions have been made that by the end of 2019 around 40% of digital transformation services will use AI and by 2025 the AI industry will grow to $190 billion.

How AI is changing Digital Marketing?

Artificial Intelligence is transforming customer problem-facing services for digital marketers by increasing efficiency and optimizing user experience. An example of AI is the use of chatbots to provide customer services to users.

The chatbots are the column where we can chat about the products or about the services that are being offered by the company or if the user is facing any problem regarding the same. Users do chat with and there is an automated message that comes as a solution and some of the companies or brand gives customers an option whether they want to do a live chat with an agent or customer service representative. Most of the foreigners, 64% of Americans believe that chatbots are perfect for them and they require these types of services every day and for 24 hours because when they fall asleep, it’s the chatbots that work for them.

AI in digital marketing is the use of personalization of content as when users seek a website the AI keeps a record of that and with the help of AI machines can track how much time a user is spending on which site and what is his/her preference and it starts sending the updates regarding that topic through notification banners, advertisement. This process will help segment your audience and can drive the customized sales.

Role of Artificial Intelligence in digital marketing

  • Real Time Tracking

There is a fact that every company has to face some amount as a customer churn rate and for acquiring new customers it costs higher than the existing or retained ones. By keeping this in mind the firms have learned the techniques and started tracking the data systematically and analyze the digital behavior and communication of their target groups.   

  • Improved security

The latest trend of catching up fast across industries is machine-to-machine interaction. This transformation is sure to have an impact even on the realm of marketing. Although artificial intelligence is employed too basic of digital marketing tasks already for example planning and conceiving of campaigns. This is based on the insights that are been extracted from the extensive data that are collected from previous campaigns.

The accuracy level of measuring the performance of the campaigns have also increased swiftly using the aid of AI tools, with effectively minimizing the guesswork that had been traditionally associated with marketing campaigns also machine learning takes precedence with conventional analysis, the ever-improving AI algorithms that are helping in making data-driven predictions which are much more precise than ever.

  • Advanced automation

One of the primary requirements in digitalization is to channelize the power to offer quick and efficient customer service. The exemplars that leading technology develops like text, chat, messaging apps can help the organization in meeting the challenge for the delivering of futuristic and professional service to their customers also while keeping the tap on the infrastructural expenditure.

For example, the text analysis tool used by the AI is capable of tracking analyzing, and responding to content generated but it can also perform those actions in real-time.

Tools that can be used:

  • Google Cloud AI :If someone wants to create his/her own chatbot or talented network then we can use Google Cloud AI. We can use a pre trained model or design in our own way on this cloud-based platform and we can easily get access to everything.
  • Market Brew: This is one of the best tools in SEO as it helps the SEO professionals to understand the changing concept of landscape of search engines. If you want to change anything in search engine then that change will be implemented after 60 days, but with the help of Market Brew’s you can make a change within 1.5-2 hours of time.
  • Conclusion:

If you are a beginner and you have started exploring the options with the use of artificial intelligence and also you don’t want to employ a full team of web developers so that they can change your website drastically then you can be opting for an AI-powered tool so that you can get the job done.

If we see according to Marketing profs, then businesses that are implying AI have been seeing 59% better close rates, 58% increased revenue, 54% more traffic and engagement also 52% more conversions. It’s time now to standardize your business with AI practice now!

 You can also choose many different tools so that you can target different areas within your market strategy. You can also opt for an AI tool that will help you to boost your advertising capabilities if you are having a small business but if you are having a large company then you can look up an edge over your competitors, by using an SEO based AI tool which would help you outrank them on SERPs.

So it doesn’t matter that you are marketing for a startup or large corporation, you can couple of AI tools for digital marketing.

Also Read- Cyber Security Threats in Digital Marketing