Key to good SEO for Content Marketing

By

-

July 15, 2021

seo-search-engine-optimization-website — Search engine marketing

A good SEO and Content Marketing means when you are concentrating on your users, it means when you are making an amazing post and engaging your audience, creating high-quality links, and more but the most important part it covers is to keep people way longer on your page.

Whenever you are reading something it’s the content that drags you towards it and you start reading it completely, so without having any doubt content is the most important asset when it comes to engaging people on the site and impressing google.

What is content marketing?

Content marketing all about creating content that would help Google find your site’s website and ensure that you are highly ranked on results pages. But it is not the only thing, at the same time content marketing helps you building your readership and ensure that people are engaging at your site and believing the content that you make for them also start trusting your site for the content. Once the people get your point you would become an expert in that and could nicely influence your audience.

That’s clear the importance of content marketing is more than your thought but now let us understand it more easily through the reasons.

1) There is strategic usage of keywords and search items that SEO uses

There is a lot about SEO and so many ways to rank your website but the importance of keywords still counts. When you create a website and want to rank it up it depends on whether you have used the keywords or not there is an alternative to this by using them in the title of your blog post or the web title. So it’s clear that we can judge the importance of keywords by the fact that ranking depends on it.

You only make your content look good and engage people using keywords only when you go through the strategic content writing and use the keywords in the right way that they don’t appear to be fake, so if there is no content it is difficult for you to rank for the right keywords.

2) Importance of quality content for obtaining social validation

There are many websites and blog posts that rank higher just because of social validation they have Successful to attract people despite having inferior quality content but this is not valid for every type of business out there it could be only achieved b=via brute force and a lot of money. If we talk about small or medium-sized businesses so they could only achieve it by quality content writing.

If I want to search about healthy food and your website provides all the content I needed for it I would surely take my cup of tea, sit back and go through your whole article but it is only possible when your content is great and it could engage people. When I found it attractive so there is a probability that I might share it in my groups or the link on my timeline, now google see all these actions as social validation and rank your website according to social validation.

3) Quality backlinks could only be obtained through the quality content

It is not necessary like we discussed in the above point about social validation, it is not important that you just have to focus on social media and social networking websites.

We could also pay the websites and blogs to link back to our site and in most cases, it’s only when people find our content worthy and appreciate what we are writing again the quality of the content is important.

4) To see your website at the top, you need to provide Google with content

Suppose I want the first rank in class but I didn’t write anything in my exam notebook then on what basis teacher is going to rank me up similarly it’s simple logic that until and unless you don’t have the content, what is google going to rank?

When you search something on google you can find different sections like google images, google videos so google ranks images in google image, videos in google video, and similarly google ranks text according to your written content and that’s why content writing is important for your SEO. It is giving something to google to rank your website at the top by telling google what keywords and search terms your content should be ranked.

5) Content writing also contributes towards the “search task accomplishment factor”

In your normal life how you work or live according to trends right similarly there is a new trend emerging that is does your content solve any purpose? search task accomplishment that’s becoming a new buzzword over the internet, and especially in the content marketing and SEO circles.

So you would write your content according to it, Google would also rank your content according to the true purpose it solves. There are many things associated with words but your content should be designed in such a way that the user would be able to find what exactly he/she is looking towards. Google had been working on the algorithm that if people can find the answer or whatever they exactly what on your site and if yes google will automatically rank your website higher.

well everything is average in today’s world without having the extra benefits, similarly, there are some additional benefits of content writing for example

1. People will willingly link to your content

2. As quality matters people will engage on your site more if you give them the topics and their area of interest.

3. There are so many chances that the content you make is being shared on social media

4. With good content people would spend more time on your website that ensures google about the quality content of your website and builds trust.

So the reasons for content writing being the new key for SEO is clear and important is only when the quality of your content is perfect only then people will engage on your site so make sure that you gave the perfect quality content and focus on content marketing.

Also Read- Protest widens in Cuba against the communist regime, Cuban Regime activates ‘Plan Cacique’

Protest widens in Cuba against the communist regime

By

Aadhya Sharma

-

July 13, 2021

0

Protest In Cuba — Protest in Cuba against Communist Government

The biggest anti-government protest has been started on Sunday in Cuba, thousands of Cubans are out on the streets demanding and chanting freedom, holding the protest against the worsening economy of the country. The protest started from Havana and so many people got arrested because of this strike, they were being forcefully arrested and thrown up in the police vans. To back the fight against the police the protestors threw rocks at the police.

Why is the protest taking place?

What would you do if you were treated like a caged animal and not even given the right amount of food to eat? the same is happening in Cuba the economy is collapsing and the people are not given food and medicine properly, Cubans had been holding this protest for so many reasons, like food, medicine, improper vaccination facilities, daily blackouts. They had been also stating that there are no nearly the facilities available for people but the hotels and buildings are still on work where is that money coming from and you are leaving people to die?

What’s happening currently in Cuba protests?

People are coming out and chanting freedom also they are asking president Diaz-Canel to step down. The resources also informed that the Cubans had been undergoing power outages for a week and that had “denoted” the growing outrage.
According to the internet monitor netblocks, all the social media platforms had been restricted in Cuba. Netblocks tweeted that on Monday “social media and messaging platforms restricted in #cuba from Monday on state-run internet provider ETECSA: real-time network data corroborate reports of internet disruptions amid widening anti-government protests: incident ongoing #cubaSOS”.

Actions from the side of the Cuban government?

On Monday morning, Diaz-Canel denounced the protesters as “vulgar criminals” who he claimed had attacked police and looted stores. But his tone was less bombastic than the day before. The police out there are forcefully arresting the protestors and violent clashes are turning out. From an anonymous source, we also got to know that, Cuban dictatorship activates “Plan Cacique”.

Plan Cacique is an elaborate plan of action by the communist regime of Cuba to curb dissent, summarized in the following to-do list :
1 – Cut power in Cuba by phases
2- Military disguises as civils infiltrates pacific protests to repress and stop the citizens
3- Closed all access to cities
4- Socialist Special forces arrived in the capital for repression of people
5- Encrypted communications for emergency use
6- order to wait to 19:30 to repress the people so they cant get recorded
7- New technology and gases to spread the pacific protest.
8-Order to eliminate the protest TODAY at any price
9- Doubled the protection of the dictator and public socialists leaders, also hidden of their families.
10- Verify monetary accounts outside the country
11- Military disguise as civils will be recorded as protestors asking for gun violence
12- “Plan Cacique for 72 hours activated.

What the US speaks about this protest?

US president Biden called on the “Cuban regime to hear their people and serve their needs at this vital moment rather than enriching themselves.”
“We stand with the Cuban people and their clarion call for freedom and relief from the tragic grip of the pandemic and from the decades of repression and economic suffering to which they have been subjected by Cuba’s authoritarian regime,” he said in a statement Monday. “The Cuban people are bravely asserting fundamental and universal rights. Those rights, including the right of peaceful protest and the right to freely determine their future, must be respected.”

Also Read- Delhi University Admissions Procedure Stared

Accident in Syari, two people killed

By

Jeewan Dahal

-

July 13, 2021

0

A car accident in Syari has been reported that yesterday night there at Nandok-Rezay Road under 23-Syari Constituency, East Sikkim.

Recently a horrifying accident happened at Nandok-Rezay road where an alto vehicle went down into the gorge.

The incident took place on Monday evening, police sources said.

There were two occupants in a car where-in 21 years old boy named Durga Chettri lost his life on the spot and another one Chardra Rasaily who was is in critical condition and undergoing treatment at CRH Manipal Hospital 5th Mile also lost his life today morning according to sources.

Also Read – भानुभक्तको रामायण!

भानुभक्तको रामायण,श्रीरामको जीवन वर्णन

By

Lubina Kritika

-

July 13, 2021

0

आदिकवि भानुभक्त आचार्य नेपाली साहित्य जगत्‌मा एक भानुभक्तको रामायण सुपरिचित नाम हो । बाजेबाट शिक्षा-दीक्षा पाएका भानुभक्तले घाँसीबाट प्रेरणा पाएर रामायणको रचना गरे । अनेक फुटकर कविता र खण्डकाव्यात्मक प्रश्नोत्तरी भक्तमाला, रामगीता, वधुशिक्षा पनि लेखे। हाम्रो भारतवर्ष असाम्प्रदायिक देश भएकाले हाम्रो देशमा अनेको धर्महरू छन् । त्यस्तै प्रकारले देवी-देवता कुल धर्म, पितृपूजा भारतभूमिमा अरू देशमा भन्दा अझ बसी प्रचलित छ। सबै ईश्वरनिष्टहरूका आ-आफ्नो धर्मग्रन्थ हुन्छ । जस्तै हिन्दूको रामायण, महाभारत, गीता, वेद, पुराण बौद्धको त्रिपिटक सिखहरूको ग्रन्थसाहब आदि रामायण संस्कृत भाषामा लिखित प्राचीनकालको एउटा आदर्शबाद महाकाव्य हो। रामायण महाकाव्यमा श्रीरामको जीवन वर्णन गरिएका छ।

संस्कृति रामायणमा सातकाण्ड तथा ४ हजार श्लोक छन् औ संस्कृत रामायण थुप्रै भारतीय भाषाहरूमा पनि अनुवाद भएको छ। रामायण सम्भाव्य तेस्रो शताब्दीमा लेखिएको अनुमान गरिएका छ रामायण अनुसार राम, राजा दशरथका ज्येष्ठ पुत्र औ अयोध्याका राजकुमार थिए जो भगवान् विष्णुको सातौ अवतार हुन् भन्न हिन्दूहरूको विश्वास छ। रामकी पत्नी सीता मिथिला जनकपुरका राजा जनककी पुत्री थिइन् । यस्ता सर्वगुणसम्पन्न जोड़ी सीता राम हाम्रा नेपाली समाजमा भगवान् र भगवतीको रूपमा मान्य छन् । नेपाली समाजमा कसै-कसैले मात्र संस्कृत बुझ्दथे औ अरुमा त्यसको ज्ञान थिएन। नेपाली भाषीहरूमा पनि राम र सीताको विषयमा ज्ञान हुनु अनिवार्य छ भने भावना कवि भानुभक्तको हृदयमा जाग्यो। कुनै दिन एउटा दरिद्र घाँसीसितको भेट २ वार्तालापपश्चात् उनले बाँचुन्जेल यस संसारमा सत्कर्म गर्ने निश्चय गरे र प्रत्येक विधार्थीको मुख-मुखमा झुण्ड्याइदिने कविता रचे।

“भर् जन्म घाँस तिर मन् दिई धन कमायो
नाम क्यै रहोस् पछि भनेर कुवा खनायो
घाँसी दरिद्र घरको तर बुद्धि कस्तो
म भानुभक्त धनी भैकन किन यस्तो ।
मेरा ईनार न त सत्तल पाटिकै छन्
जे धन चीजहरु छन् घर भित्रनै छन्
त्यस घाँसीले कसरी आज दिए छ अर्ति
धिक्कार हो म कन बस्नु न राखि किर्ति ।“

भानुभक्तले यसपछी संस्कृतका रामायणको अप्ठ्यारो जटिल भाषालाई सरल र सरस नेपाली भाषामा लेखिदिई रामसीतालाई चिनाइदिए। भानुभक्तले आफ्नो रामायण मुख्य गरी शार्दूलविक्रीडित छन्दमा लेखेका छन् । भानुभक्तलाई आदिकवि भनेर मानिन्छ । उनी पूर्व धेरै कविहरू भएका भए पनि शुद्ध, सरल र मीठो नेपाली भाषा प्रयोग गरेर कवितामा सबैलाई मुग्ध गर्न कवि भानुभक्त नै हुन् । त्यसैले कवि भानुभक्तलाई हामी आदिकवि भन्दछौं। भानुभक्तीय सातकाण्ड रामायणको प्रथम काण्ड बालकाण्डमा जम्मा पाँच सय छप्पन्न श्लोकहरू छन्। यी जम्मै नै शार्दूलविक्रीडित छन्दमा लेखिएका छन् । दुइ सय साठीदेखि दुइ सय चौंसठीसम्म यो चार श्लोक मात्र इन्द्रबजा छन्दमा छन् । बालकाण्डका प्रथम दुइ श्लोक सम्पूर्ण नेपालीमा मुख मुखमा झुण्डिएका श्लोक हुन्:

“एक् दिन नारद सत्यलोक् पुगिगया लोक्को गरुँ हित् भनी । ब्रह्मा ताहिँ थिया पन्या चरणमा खुशी गराया पनि ।“

नारद ब्रह्मा भए कहाँ सत्यलोक पुगेका ब्रह्माले नारदलाई के सोध्छौ भने प्रश्न गरेका नारदले कलियुगमा अधर्म, पाप, दुराचार बढेर मानिसहरू नास्तिक पशु बन्दा के गर्नाले मोक्ष प्राप्त गर्न सकिन्छ भन्ने प्रश्न राख्दा चौबीस श्लोकदेखि बियानब्बे श्लोकसम्म ब्रह्माले रामायणको महिमा र माहात्म्य नारदलाई सुनाएका छन् । यसको तिरानब्बे श्लोकदेखि अन्तिम श्लोकसम्म अथवा पाँच सय छप्पन्न श्लोकसम्म पार्वतीले आफ्ना पति शिवलाई रामकथा सुनाउने आग्रह गर्दा शिवले पार्वतीलाई दुइ भागमा रामकथा सविस्तार सुनाएका छन् । राजा दशरथ र उनका तीनवटा रानी कौशल्या, कैकेयी र सुमित्राबा चार छोराहरूको जन्मकथा, महर्षि वशिष्ठद्वारा नामकरण, विश्वमित्र ऋषिद्वारा राम र लक्ष्मणलाई उनका आश्रममा लगेर शिक्षादान त्यही आश्रममा रहँदा सुवाहु, ताड़का, मारिहरूका संहारका कथा, गौतकी स्त्रीलाई शिलाको रूपबाट उद्धार गरिएको कथा गंगापारि जनकपुर गएर राजा जनकको पुरानो धनु उचालेर ताँदो चढ़ाउँदा भाँची सीतासित रामको विवाह साथै अन्य तीन भाइहरूको पनि विवाह भएको कथा अनि अयोध्या फर्केर गएको वृत्तान्त छ। चढाउँदा भाँची सीतासित रामको विवाह साथै अन्य तीन भाइहरूको पनि विवाह भएको कथा अनि अयोध्या फर्केर गएको वृत्तान्त छ । रामायणको महिमा गाउँदै ब्रह्मा भन्छन् । “हे नारद! सब पाप हर्नाकन ता रामायणैले सरी ।

अर्को मुख्य उपाय छैन सबको हित यै छ अम्रित सरी ।
जसले ज्ञानकन गर्दछन् त कि सहज संसार पार तर्दछन् ।
कालैको पनि ताप हुँदैन भय सब तिनका सहज तर्दछन ।
जो एक चित्त गरेर पाठ खुसि भै गर्छन् सदा यै भन्या ।
जीवनमुक्त तिनै त हुन नर भई ईश्वर सरीका बन्या ।”

भानुभक्तीय रामायणमा भानुभक्तले यस्ता कालजयी श्लोकहरू रचना गरेका छन्। सरल भाषा सुन्दर शैली एवं सर्वसधारणको निम्ति लयात्मक छन्दको प्रयोगद्वारा तत्त्वज्ञान, आत्मज्ञान र जीवन दर्शनलाई अभिव्यक्ति दिएका छन्। भानुभक्तले जसरी पूर्वबाट सूर्य उदाउँदा संसार उज्यालो बन्छ त्यसरी नै नेपाली संसारमा भानु उदाएर नेपाली भाषा, साहित्य र समाजलाई झलमल्ल पारेका छन्। नेपालीमा रामायणको रचना गर्नुको उद्देश्य पनि जातिको विकास गर्नु थियो। आज नेपाली भाषा सहित्यको जुन उत्तरोत्तर उन्नति भइरहेको छ त्यसको मुख्य श्रेय भानुभक्तलाई जान्छ । आफू अस्त भएर गए तापनि जगत्लाई आफ्नो प्रकाश दिइरहेका छन्। यसैले उनी हामीमाझ विद्यमान छन्। स्व. पुष्करशमशेरको भनाइअनुसार भानुभक्तले थुनुवा भएको अवस्थामा रामायण र मृत्युशय्यामा रामगीता अनुवाद नगरेको भए अनि मोतीरामले भानुभक्तको जीवनी लेखिसक्दो प्रशंसा गरेर उनको रामायण प्रचार नगरिदिएको भए सम्भव थियो हाम्रो भाव आज हिन्दीमा प्रकट हुन्थ्यो अनि जातीय गौरव लुप्त हुने थियो। मीठो भाषा शैली, सुन्दर छन्द, अलङ्कार जातीय भावरसले भरिएको भानुभक्तीय नै रामायण अनुवादमात्र नभई अति मौलिककाव्य बनेको छ।

रामायणकै कारण आधुनिक नेपाली कविता र अन्य साहित्य लेखनको आरम्भ भयो भन्दा अत्युक्ति हुने छैन । यसैले आज भानु जंयतीको शुभअवसरमा आदि कवि भानुभक्तलाई स्मरण गर्दै हामी सम्पूर्ण नेपाली भाषीको तर्फबाट भानुभक्तको रामायण उनलाई कोटी कोटी प्रणाम।

Understanding B2B Marketing

By

Karan Arora

-

July 12, 2021

0

Ø What is B2B Marketing?

The term B2B stands for Business to Business Marketing. The exact meaning of B2B is that the target audience will be another business. If any company sells their products or services to another company they should be using B2B marketing.

Ø B2B V/S B2C

There is a huge difference between B2C and B2B because in B2C the business is done to the customers/individual, not to the companies or big firms. This type of marketing is done to shopkeepers, retailers, or a single customer.

The B2B market runs on the basis of Incentives and ROI as compared to B2C. B2C basically runs on the basis of emotions, fun, and bonding between the customer and the seller which helps the B2C markets run in an efficient way.

In B2B markets, the selling of the products is difficult and the products are supplied in bulk or we can say it is an expensive form of marketing. So the buyer has to make sure everything about the product or the company or the main thing is trust, the seller has to make trust in the buyer so that buyer should buy the product easily but it to build the trust takes a lot of time it may take weeks, months or a lot of years in the market.

For instance, Amazon is the perfect example for B2C as they use digital marketing as the key component to selling their products, they display their products online and sell them individually to the customers and they are also encouraging the sellers to tie up with them and can sell their products.

Ø The Marketing Funnel: B2B TO B2C

The Marketing Funnel is a tool that helps the customer journey to break down into stages. With the help of this tool, marketers can segregate the idea about which marketing channel is best for them. This helps them in creating cohesive digital marketing strategies to sustain themselves in the market.

The traditional marketing funnel has several stages:

· Awareness

· Interest

· Consideration

· Intent

· Evaluation

· Purchase

1. Awareness: This is the very first stage in the traditional marketing funnel and it is the most important stage to get a hike in your business. If the customer is asking for a solution or demanding any unique service related to product and if no one knows about your company then it is the perfect time to give him the best services because from this stage only you can stand as a trustworthy authority and it can make a good company name in the market and also to the customers.

2. Interest: The customer is researching for the product in the market or learning about the products that are available in the market.

3. Consideration: In this stage, the consumer has found out the product in the market to buy for the company or business but the customer is still researching about the seller’s company. That means they need some social reviews and evidence just to make sure that they are buying the product from the right place or not.

4. Intent: The intent is that the customer has decided to buy the product. In the B2C market, the product is packed or delivered in a cart whereas in B2B the products are shown to the company and sometimes some of the sample products are sent for demo purposes.

5. Evaluation: This is the final stage where the customer makes his final decision to buy the product or not. The customer may have any other references or choices about the products. At last, they review all the products they have researched and finalized the product.

6. Purchasing: This is the end stage where your hard work pays off and the customer finally buys the product.

Ø B2B Journey

In B2C the marketing goes very well without facing as many difficulties compared to B2B.

In B2C there is less consideration and deals are done in an informal way, so the chances of doing business in the B2C market results as good.

In B2B the deal is being done from business to business and is done in stock that buys a bulk amount and there are a lot of difficulties sellers have to face because companies have to pass through each and every stage in a formal way so the chances get less and it takes a long time. So, there is an additional post-purchase stage in the B2B marketing funnel. IN this type of stage the product is opposed and there is focus towards the sale in ongoing service. Rather than up-sailing other services this stage is more focused on the customer retention stage. That’s why B2B companies find their own buyer journey which is different from others which helps them to attract a larger target audience.

Ø B2B Traditional Marketing

In Traditional Marketing, the marketing was done in an old traditional way, i.e. at the time when there was no internet. The channels of digital marketing are:

· Direct Mail

· Print Advertising

· Radio Advertising

· Television Advertising

· Word of mouth marketing

· Telesales

· Trade Shows

The exclusion of word of mouth means most traditional marketing channels, are outbound marketing channels

At that point in time, the business advertisements are done in the hopes of leads. Cold-calling or direct mail are old-fashioned which are not followed nowadays.

In older times outbound marketing was not also successful because the target audience was not available on that and outbound marketing tactics created many problems. But still, some of the big brands still advertised their products on televisions, etc. that was so expensive at that time but consumers want to gain more knowledge about the brand or the product. From this point, Digital Marketing originated.

Ø B2B Digital Marketing

B2B comprises of two components i.e. Inbound Marketing and Outbound Marketing

In inbound marketing, the marketing is done online and the target audience comes to us. We don’t have to go anywhere they come by themselves so it is very profitable and time-saving and the main thing is, it is much easier to achieve rather than being in outbound marketing.

Digital Marketing also is expensive marketing but it has an assurance that you will be getting a profit and in digital marketing the more you invest, the more profit you get. So, it is much easier for businesses to see the profit through analytical data rather than in old traditional marketing where we guess or take an approximate/rough idea.

The most popular B2B digital marketing channels include:

· SEO

· Content Marketing

· Email

· Social Media

· PPC

1. B2B SEO: Search Engine Optimization refers to the process of improving and optimizing your websites for search engines such as Google, yahoo.

Different types of SEO:

v Technical SEO: Technical SEO is the components of your website or we can say it is like the nuts and bolts of our websites but we don’t focus more. They are the bits that are happening like mega taps, site maps, and HTTPS. All these signals indicate the quality of the website to Google.

v On-page SEO: As the name suggests that on-page SEO means everything is on paper, including images, copy, header tags, and many more.

v Off-Page SEO: As the name clarifies that everything is away from the website. The main factor affecting off-page SEO is how Google views that link. This refers to when your website links to your own.

Ø B2B Content Marketing: There is an idiom that says “Content is King” that means if we the content in a precise and crispy way that attracts the business proprietor, it may make the mind deal with other businesses that helps to increase the business as well as marketing

Ø There are Two types of B2B content writing :

· On-page Content Writing: To do on-page content writing first of all we have to search for the keywords that enhance the company’s name and demand and it is presented on some online pages or websites so we have to make a website and blogs and we can present it through our blogs, this is the consideration stage and interest.

· Off-Page Content Marketing: It helps to increase the marketing in an odd way of other sites linking to you. The off-page marketing is done through the medium of:

v White papers

v Videos

v Podcasts

v Case Study

v Infographics

v Webinars

Ø B2B Email Marketing: Over a decade back when social media came into existence some of the marketers claimed that the email marketing technique will be deprived soon, but this doesn’t happen but at a minor percentage the use of the technique has gone down but it doesn’t affect the market at a high rate. Emails offer great engagement and subscriptions for B2B marketers.

In B2C the mails are done in an informal way but in B2B mails are done in such a way that includes the complete information about the product or company

Ø B2B Social Media Marketing

According to the survey, it seems that B2C’s think that social media is the best platform for them, for example, Amazon where they directly deal with the customers without relying on a particular brand. Whereas B2B’s convey that social media marketing is not their type of marketing because they have to directly deal with other businesses and they have to give an outlook and show everything to other businesses with whom they are dealing and they mainly focus on dealing with a particular brand. For B2C businesses, social media marketing delivers great quality and conversions. B2B is mainly focused on brand awareness and authority.

Ø B2B PPC Marketing

PPC stands for pay-per-click as it is a paid form of digital marketing. There are the various platforms of PPC marketing

· Search Ads

· Display Ads

· Social Ads

Social Ads:

Search ads are ads that are seen on search engines while we are searching something on search engines like Google, Safari, etc. These types of ads are presented mainly by B2B and if we click on those websites this helps to increase the traffic and it is the type of promotion. In search ads, there are keywords on which we have to focus so that we can attract the audience.

Display Ads:

These types of ads are graphically designed ads and are promoted all over the search engine not only to the target audience. These ads are done by a decision by the company, they only want viewers to not forget about their product and company so they repeatedly promote these ads.

Social Ads:

Social ads are the ads that are advertised on social channels. Mainly they are done on Facebook. Sometimes we see a video before that and an ad is placed that can also help B2B to get the promotion.

Also, Read- Cryptocurrency: Is it actually the currency of the future?

Cryptocurrency: Is it actually the future?

By

Pragyan Jaiminy

-

July 12, 2021

0

Cryptocurrency Banks: Is it actually the currency of future? — Cryptocurrency Banks: Is it actually the currency of future

50 years back, owning Cryptocurrency was just a dream or rather a fantasy of tech enthusiasts. And today, every tom, dick, and harry own a cryptocurrency. But what is digital currency? Let’s know about it.

Cryptocurrency is a digital ledger or tender which can be used to buy stuff in a similar way to fiat money. The word cryptocurrency was derived from the encryption methods used to secure the transactions occurring in the network. This currency is issued digitally to the public, secured by cryptography, and decentralized by the technology of Blockchain. The major interest of the investment community is because of its skyrocketing prices, and its ability to beat inflation by a huge margin. For example, the price of Bitcoin aka the digital gold of the crypto-market has increased by more than 30 million times since its first issue in the year 2009. Bitcoin was the first cryptocurrency issued in the market by an anonymous man named Satoshi Nakamoto. As of July 10, 2021, the market cap of these virtual currencies was around $1.3 trillion down from its an all-time high of $2.2 trillion.

These digital tokens are minted by professional coders after solving complex mathematical problems with the help of coding. After each successful problem solving, the miner receives some amount of cryptocurrency which varies from currency to currency. As of today, there are more than 10,000 cryptocurrencies and Indian investors own around 10% of the total floated number of crypto in the market. These currencies are not issued by any central authority which makes them not lose value via inflation. They use a decentralized structure to keep the government authorities away from the control of the flow of money. The advantage of these over the regular money is that they allow users to do transactions round the clock, unlike the banks which have a fixed time. The fee per transaction is low when it comes to transferring large sums of money. Also, they help the users to keep their privacy intact while transferring money. Moreover, through this, we can transfer money all over the world.

The disadvantages of cryptocurrencies have roots in their advantages. The privacy-focused feature of them makes it a host for all sorts of illegal activities including sponsoring of terrorist activities, tax evasions, etc. The autonomous feature of price and valuation makes them soar sky-high in few tweets and crack by 10% in single negative news about them. This makes them a very risky investment in the long term. El Salvador in June 2021 became the first country to accept Bitcoin as a legal tender.

The legality of cryptocurrency varies from country to country. Some countries have allowed them for trade and others have banned their possession. Various agencies have regularly investigated Bitcoin scams and their roles in various international-level crimes. The Chinese government has recently cracked down on various crypto mining companies. Many central banks have announced to bring their own digital currencies. The majority of online social media platforms have a self-imposed ban on cryptocurrency ads. In India, currently, no such ban on the trade of cryptos exists but the same is on the cards of the Ministry of Finance. Also, no special tax exists on gains through the trading of virtual currencies by the IT department.

As of today, there are many crypto-exchanges presents through which you can trade with ease just like stocks. In India, exchanges like WazirX, CoinDCX, CoinSwitch Kuber have been in this business for a long time and providing Indians to trade cryptos. Though these wallets which store crypto are highly secure in the past there have been several cases of theft and fraud in the market, making the investors rethink their choices. Despite all these threats, the amount of money invested in these coins has regularly increased.

Also, Read- What is off-page SEO?

Off-page (SEO) website, what it’s?

By

Aadhya Sharma

-

July 11, 2021

0

Starting with this first we need to understand that what is off-page optimization website, basically it helps in building, the authority and reputation of your website which impacts your ranking within the search engine result pages it also has several benefits that are online branding, growth of reach, increases in referral and social traffic, increase in domain authority, better search engine Ranking.

We know that we need On-page SEO for the optimization of each web page to target a keyword and appeal to search engines and users also to create well-structured content and a good design and layout for the site but what if your link will only not working?

What if all your links would be coming from low-quality websites and would not be generating?

This think will directly impact your SEO and will appear to be spam. There is a tool known as the googles link disavow tool which helps you to tell google that you didn’t ask for low-quality links so that they are prevented and did not affect the ranking of your website.

Now if your low-quality links are removed then you need to look at high-quality links but now which are high-qualities links they are the one that follows the on-page SEO, that is excellent content, structured content and a nice design and layout.

When you create a site that is relevant to your industry you should ensure that it is filled with good quality content and should be engaging. It should be one of the best sites in your area of industry. now, how’s that possible all you need to do is look for the very best site of that industry and approach them for a link.

Trust

What does trust mean to you or how would you define trust, when you believe in someone and know that they are real people similarly to be the highest rank website we know that our site should have well-defined keywords, amazing content, and engaging design but google should also have a trust on your site that is it should be an authoritative resource and expects that the content available on your site should be accurate and well-written.Well, there is no defined way or method to determine the trust of a site but there are some strategies through which we can build trust.

now let’s understand the things with a little example if you want to buy something let’s say a lock, from where you would purchase it? obviously from the best brand because you want a trustworthy brand so that the lock you would purchase would keep the things safe. Similarly, there are some sites of highly trusted brand names like Harvard.edu, BBC news etc. that are trusted by Google similarly there are some domains like .edu or .gov which are also the trusted ones.

But how can we become the trusted ones now? In this era of social media, we all have heard the word collaboration right? mostly the people using Instagram. Now, for example, I am a dancer and I wanted that my Instagram profile grows like other well-performing dancers so I would approach them to have a collaborate with them so that they would also mention me in their stories and profile and I could certainly gain the followers. similarly, if you want your site on top and as well as trusted then you should approach well-trusted brands so that if you can get a link from BBC news for example then your profile will have many visits and you would be successful. Now if a good brand name is associated with your site then definitely google will also start trusting your site and you would become one of the highest-ranking sites.

Google news and other important sites

After reading the last paragraph you might be in doubt that why would a massive site like BBC news give me the link until and unless I have produced very much new-worthy content. Well, that’s for sure that it’s not easy to get a link from a well-developed website. Then what to do?

We have to look elsewhere so a good place to start is the Google news section of the SERPs. If you are looking for something like “farmer protest”, during the protest then you will find all the results and a few of them would be highlighted at the top, some may be displayed through the images. Have you ever noticed that google provides a different section for news so that you can tap there also and find the relevant news but not all the sites give the right news but if it’s coming in the section of news that means the site has managed to come in the trust list of google? Now you just have to connect with these trusted sites that google shows and you would get the same boost as from the BBC may be somewhat less.

But now the question comes how did these sites managed to be on the trusted list this is because they were able to get the links from a trusted brand like BBC and now they are helping you.

Working with the influencers

When we start working to build up our site so we already start discovering the big sites that are related to our field. These big sites are that websites that everyone taps for getting good and authentic content.Now, these big sites could be of two types the first one is they are linked to the branded big-name sites, or the second one is the one those ends up in google news and got links from the big sites. Now if you want these big sites to answer you and get those link benefits, all you need to do is to follow the barter system. So to let the big sites answer you most SEO experts recommend is using ‘guest posts’. Now, what is a guest post? Guest post is an option through which instead of swapping links for links you can offer swapping free content for a link.

So what you have to do is to find the sites which could be responsive towards your answer and look at the type of content they publish and post the type of content they need. You can also contact the site owner via email and show them the content you made and ask if they want to publish it. so you can make a simple deal that they could publish your article in return you can ask for including the link of your site in exchange. What they used to do is they put your link in the author box or include the link naturally in the content of the article and if it is included in your Website it looks more natural.

Linkbait and creating organic links

Linkbait simply means to create content with a focus of getting the link opened or shared, well with an easy example if I write the content about facts & myths of drinking water after food, so people would open the link when they want to prove themselves about this topic and the article would become perfect link-bait.

Second, this organic contact now let’s suppose you interact with someone and you did not find any flaws in that person you would become doubtful that how can be a person so perfect and you will start doubting about it similarly when your site has all high qualities link it would not look so organic so having some low qualities link is also good and looks organic for example, BBC have huge diverse links. they have links from massive sites but also tiny spam sites so the site looks more organic.

Backline research( the final step)

Finally, you have to go for a backlink strategy that is to perform backline research for other Website. So that you can look at your competition and look which site has got the most traffic and once you found it you can try to get links from the same site. This method ensures that you get the right links that have a proven track record and also you find links that are likely to give your guest posts.

Through these techniques, you can handle your off-page SEO and help to create a more authentic and organic website.

Also, Read – Secret Holy Cave of Dakinis – Discovery Sikkim

The Best Restaurants In Rangpo You Must Visit!

By

Jeewan Dahal

-

July 11, 2021

0

When it comes to food, especially Multicuisine, Sikkim’s Rangpo has options that are suitable for every palate and every budget. As it is when it comes to savouring authentic and delectable Multicuisine, Rangpo remains unrivaled. Gateway to Sikkim, this is where you should stop a vehicle to experience a good restaurant.

Similarly, in these times, the modern type of romantic restaurants have also become a fad in Sikkim.

Sky Views from Aarnaz. Just Imagine during training!

This Restaurant Named Aarnaz in Rangpo you must visit to experience Sikkim’s first Skyview restaurant. Be it a Romance Celebration or the Anniversary of your darling or the Birthday of your friends, family, or your lover this one is a perfect spot for you.

Imagine Music, Sky, and Food combination- Just Imagine During Raining time.

This Cafe offers a delectable range of authentic Multicuisine, besides exuding a captivating ambiance. Don’t forget to pay attention to the intricate design of the wooden interiors which will view the sky, weather, and whatever, which are marvelous, and further highlighted by the warm, mood lighting. Their food is equally impressive. Made out of the freshest ingredients that reflect the perfect blend of aromatic Local spices, we especially recommend their Meat Fresh Pizza (chef’s signature homemade Pizza), Chicken Chillies (stir-fried minced chicken with chili and hot), and more you can check online and book here – www.aarnaz.com

In fact, this simplistic restaurant is known for its amazing cuisine and affordability. So, if you were savouring a nice and quiet meal without burning a hole in your wallet, this is the perfect place for you. If you are traveling to Sikkim Do take a rest here.

Where: Silwal Complex Rooftop, Near Petrol Pump, Rangpo Checkpost, Rangpo East Sikkim.

When: Mondays – Saturday- 11:00 AM to 11:00 PM

Also, Read – NH-10 blocked at 29th mile, Sikkim- Siliguri Road

NH-10 blocked at 29th mile, Sikkim- Siliguri Road

By

Jeewan Dahal

-

July 11, 2021

0

The Sikkim Today NH10 report — Sikkim-Siliguri Road NH 10 Blocked at 29th Mile

National Highway NH 10 blocked at 29th mile, Sikkim- Siliguri connection since 7 Am today morning which had triggered a landslide on the National Highway-10 at 29th mile, Siliguri, West Bengal, which is also strategic link road connecting Sikkim with the plains of Siliguri.

Today Morning it has been reported that Landslide at 29 Miles, near Siliguri, has blocked the highway on Sunday morning.

The NH-10 connects Sikkim’s Rangpo to Kalimpong district, Darjeeling, and Siliguri town. An orange alert has also been sounded by the MeT department in the Darjeeling and Kalimpong districts of West Bengal and in neighboring Sikkim as the region is likely to experience heavy rainfall over the next few days.

According to reports, the incessant rainfall, starting on Saturday evening, led to several landslides in a large part of NH-10 Highway disrupting vehicular movement on the connecting stretch.

Since last 24 hour the region had witnessed torrential rainfall in North Bengal and Sikkim. Last day, Teesta river water was also seen coming till Highway Road.

At 8 AM, today, Sunday morning the administration rushed into the landslide spot and is currently working out clearing up operations, local sources said.

“After the landslide was reported nearby we arrived at around 8 am to clear it. The road was already closed, the landslide was reported in other places as well. Mud, rocks and debris had accumulated on the road” said the local administration who was seen reaching on the spot to clear the road.

Watch Video – Road Blocked on 29th Mile

All Sikkim Lharipa Association calls on HCM

By

Jeewan Dahal

-

July 10, 2021

0

Gangtok, July 10: The President of Sikkim Lharipa Association, Shri Norden T. Sherpa accompanied by General Secretary Shri Tashi Norbu Tamang and other members called on the Hon’ble Chief Minister of Sikkim Shri Prem Singh Tamang at the official residence, Mintokgang, today.

During the call on, the team detailed their professional journey and the status quo of the workmanship, performance, and achievements in the field of Buddhist and traditional art and culture in Sikkim. They also mentioned that as an outcome of their seven years of training, they are capable of giving the best results in decorating traditional infrastructures with religious arts, thanka paintings, carvings monuments, statues, spiritual institutions, etc., and also shared their grievances.

Hon’ble Chief Minister patiently heard the grievances placed by the team and assured to render every possible support towards the welfare of the Sikkim Lharipa Association.

Honorable Chief Minister also assured he will support and look into this matter as they have long-term experience in decorating traditional infrastructures with religious arts, thanka paintings, carvings monuments, statues, spiritual institutions, etc., and also shared their grievances.

Hon’ble Chief Minister patiently heard the grievances placed by the team and assured to render every possible support towards the welfare of the Sikkim Lharipa Association. He also asked Minister and other administrators to look into this matter immediately.

Also, Read – What is on-page SEO?

Key to good SEO for Content Marketing

Protest widens in Cuba against the communist regime

Accident in Syari, two people killed

भानुभक्तको रामायण,श्रीरामको जीवन वर्णन

Understanding B2B Marketing

Cryptocurrency: Is it actually the future?

Off-page (SEO) website, what it’s?

The Best Restaurants In Rangpo You Must Visit!

NH-10 blocked at 29th mile, Sikkim- Siliguri Road

All Sikkim Lharipa Association calls on HCM

Quick Links

Latest News

Sample post title 0

Sample post title 1

Sample post title 2

Sample post title 3

Watch TST TV

Popular Categories